Kindle is designed from the ground up for reading. Amazon launched first the Kindle in the UK in July 2010 with the vision of offering every book, ever written, in any language, all available within 60 seconds. We spent more than three years building the original Kindle—a first-of-its-kind portable reader that looked and read like real paper, even in bright sunlight.

Since then, we have introduced seven generations of Kindle e-readers, making them smaller, lighter, faster, and even more like a piece of paper. Today, Kindle is available to readers all around the world, and offers a vast selection of millions of books that you can download and start reading in less than 60 seconds.