How artificial intelligence helps Amazon deliver

This content is hosted by a third party (

To view the content, you need to consent to cookies by selecting Accept all in the popup banner. Or you can go to the site footer, select Cookie Preferences, and then select On under Functional Cookies, Performance Cookies and Advertising Cookies.

As Chief Scientist for Worldwide Operations at Amazon, Russell Allgor helps to create systems that deliver customer orders in the most efficient way possible. An integral part of this process is the relationship between Amazon’s Fulfilment Centres and our systems guided by artificial intelligence and machine learning.

In this video, Russell explains how AI and data enable Amazon to deliver the best customer service in the world.