Prime Day is here with more deals than any past Prime Day offering lowest prices on Amazon devices like Fire tablets and deep discounts on popular products like Peloton bikes.

The countdown has begun to Amazon’s Prime Day event. Between 00.01am on 11th July and 11.59pm on 12th July, Prime members can get 48 hours of great savings across all categories on everything they need for summer and beyond, with early deals starting today at New deals will drop throughout the event, with deep discounts on top products from well-known brands, small businesses and artisan makers. 

Keep reading to learn about what’s new for 2023, early access deals and tips to prepare for Prime Day. Make sure you’ve signed up for Prime or started a free trial to participate in this year’s event and get the most out of Amazon.

New to 2023: Prime Experiences

For the price of a great deal, Prime members can shop Prime Experiences this Prime Day 2023.

Customers in the UK will have the opportunity to buy once-in-a-lifetime experiences to help make them Feel Like a Big Deal this Prime Day. Each experience represents the best of Amazon Prime and the value it brings, with a host of big names lined up to take part. The first experience revealed will offer shoppers a chance to feel like a TV star with a trip to the set of Neighbours in Australia. One lucky Prime member will have the opportunity to take a trip to Erinsborough with a friend, meet their new Neighbours and stroll through world-famous sets as seen on TV. The full list of Prime Experiences and famous faces taking part will announced in the run up to Prime Day. Each experience will be paired with a great value Prime Day product and available as a limited, one-off purchase during Prime Day at

Early access deals start now

Prime members don’t have to wait to shop. Early access to deals start now on products from brands like Uomi and Eono. This year, Amazon is rolling out more personalized Prime Day deals than ever before. From now, Prime members can browse tailored assortments of deals on the Amazon homepage including “Deals related to your views,” “Deals from brands you may like,” and “4+ Star deals for you.” Check them out here.

Early Access Shopping Deals
Amazon Prime Day 2023: 9 early access deals Prime members can shop now
Prime members can start benefiting from amazing deals on Prime Video, Amazon Music Unlimited, Amazon Devices and more.

The team that is making Prime Day possible

Amazon is also putting the spotlight on the team who make Prime Day possible, with a new video unveiling the 2023 dates on a fulfilment centre rooftop and celebrating the people at the core of the customer experience. Watch the Prime Day date reveal below:

Amazon warehouse employees reveal the Prime Day date

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Tips to prep for Amazon’s 2023 Prime Day event

Set up deal alerts: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.

Receive deal notifications from Alexa: Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just ask, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.

Join Prime or start a free trial to participate in Prime Day and get the most out of Amazon.

Prime is packed with tons of great benefits—and you can start enjoying them for free today.

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