Amazon’s Prime Early Access Sale is a new two-day shopping event exclusive to Prime members. The event begins 11th October at 12 am BST and runs through 12th October in 15 countries: UK, Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, and the U.S.

The Prime Early Access Sale gives members a chance to kick off the festive shopping season early with hundreds of thousands of deals globally, from fashion and electronics, to toys and everyday essentials. Prime members will find top brands such as Shark, Nespresso, Philips, Oral-B, Samsung, Xiaomi, iRobot, LEGO, Melissa & Doug and Hasbro, and some incredible savings on top of Amazon’s already low prices. Taking place six weeks ahead of Black Friday, this exclusive Prime benefit provides an additional opportunity for members to get their hands on what they need, for less, whilst helping to spread out their seasonal spending.

Learn more about the Prime Early Access Sale or join Prime.

“Across the UK, our Prime members will get the opportunity to start shopping some of the season’s top deals before anyone else with Amazon’s new Prime Early Access Sale,” said John Boumphrey, UK Country Manager of Amazon. “You may not be ready for Panto and mince pies but with fewer than 90 days until Christmas, it’s not too early to start planning your shopping for the festive season ahead, and this exclusive 48-hour sales event will help people save money and shop smarter as we head into the festive season.”

Start Saving Now

Whilst Christmas is still a couple of months away, October is a good time to get organised and spread out some of the season’s shopping, whether that is gift buying or simply stocking up. Members don’t have to wait to take advantage of new and existing Prime benefits and offers.

  • Try Amazon Music Unlimited: Prime members who haven’t yet tried Amazon Music Unlimited can get four months free—with 90 million songs ad-free and in HD, plus millions of podcast episodes. Non-Prime members are eligible for three months free. Offer available starting on September 26 and ending October 12th.
  • Get 1-year of FREE Deliveroo Plus: Prime members in the UK can enjoy unlimited free delivery on their favourite restaurants when they spend £25 or more with 1-year free Deliveroo Plus Silver. Service fee and terms apply.
  • Score Deals on Prime Video: Prime Video is just one of many benefits included with a Prime membership. In addition to a vast collection of movies, series, and sports included with Prime Video, starting 30th September through 7th October, Prime members can enjoy a selection of new and popular titles to rent or buy at up to 50% off.

You Shop, Amazon Gives

AmazonSmile is Amazon’s charity initiative that allows customers to support their favourite charity, be it local or national, big or small, at no extra cost to the customer or charity. Year round, each time customers shop eligible products with AmazonSmile turned on in the Amazon Shopping App or at, Amazon will donate 0.5% of the net purchase price to the customer’s chosen charity.

Prime Early Access Sale is available to shop on, or the Amazon mobile shopping app.