Our Impact / Supporting Our Communities


Amazon has donated more than $215 million globally to charitable organisations through the AmazonSmile programme since its launch in 2013, and £10.8 million in the UK. Amazon has supported hundreds of thousands of non-profit organisations—from global humanitarian efforts and animal welfare groups to schools, hospitals, and more. These organisations received donations from Amazon generated by customers who shopped using AmazonSmile.
A woman on a bench holds a smartphone. She is seated next to a tote bag with the AmazonSmile logo and the words "Support your favorite charity at smile.amazon.com."

AmazonSmile is a simple way for customers to support their favourite charity every time they shop with Amazon.

When shopping at AmazonSmile, customers will find tens of millions of eligible items offered at the same low prices and convenient shopping experience as Amazon.com, with the added benefit that the AmazonSmile Foundation will donate 0.5% of the purchase price of eligible purchases to charitable organisations customers choose, at no extra cost to them.
nurse in ppe with patient

Shop with a Smile: Amazon App users can now choose their favourite charity to support at no extra cost

With over £9m donated since AmazonSmile’s UK launch in 2017, now more than 40,000 UK registered charities are set to benefit from the change.