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We continuously work to streamline our processes and eliminate defects and we empower all our associates to innovate to help achieve this. This drives a better customer experience, including faster delivery and lower costs that enable lower prices for Amazon customers. We use many systematic methods to make work processes easier and more efficient, including the "Kaizen" programme, derived from the Japanese term meaning "change for the better". Through the Kaizen programme, associates, working in small teams, can identify areas for improvement giving them the opportunity to influence their working environment and streamline processes.

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