The survey of 2,000 shoppers across Britain has found that over half (58%) would welcome a pre-loved present this Christmas. Those in favour said pre-loved, refurbished and open-box products not only save money in the cost-of-living crisis, but also help them act more sustainably by extending the life of products. In fact, one in three (38%) adults surveyed by OnePoll plan to take sustainability into account when Christmas shopping this year.

“As a nation, we’re becoming more conscious consumers and it’s exciting to see how many people are open to shopping for nearly-new products, just like those on Amazon Warehouse,” said John Boumphrey, UK Country Manager, Amazon.

More than a quarter (26%) of those surveyed agree that there has been a rise in the popularity of refurbished, open-box or pre-loved gifts in recent years, and nearly a third (31%) believe that more people will be gifting nearly-new gifts this Christmas due to the rise of living costs.

Amazon offers customers quality pre-owned and open-box products at a discount through Amazon Warehouse, including more than half a million products such as electronics, toys, and kitchen appliances. In 2021, Amazon sold millions of pre-owned and open-box items in Europe through Amazon Warehouse, with customers saving up to 50% per product, while also enjoying Amazon’s familiar fast delivery.

UK adults surveyed also shared they shop both online and offline for ‘nearly-new’ gifts, turning to retailers like Amazon and charity shops. The research revealed that popular nearly-new tech items they would like to receive this Christmas include mobile phones, laptops and tablets. Also top of the list are books, jewellery, artwork and vinyl records.

“We believe every pre-owned or open-box purchase helps extend a product’s life, and we have teams dedicated to testing and refurbishing returned items every day so they are ready for the next customer,” said John Boumphrey. “Customers can shop with peace of mind knowing that even nearly-new products on Amazon are backed by our return policy, including extended returns over Christmas.”

Beyond the festive season, 60% of UK adults surveyed say they have bought ‘nearly-new’ items for themselves. More than one in four (28%) shoppers estimate they’ve saved over £100 by shopping for refurbished, open-box or pre-loved items in the past five years, with 12% predicting they’ve saved more than £300, according to the research.

Of the respondents that have not bought refurbished, open-box or pre-loved items previously, a third say it’s simply never crossed their mind.

Learn more about Amazon’s innovation in sustainable packaging.