Key takeaways
- Amazon's Second Chance Deal Days returns from 1 to 10 September, offering UK customers even bigger savings on high-quality returned and refurbished products from brands including PlayStation, Samsung, and De'Longhi.
- UK customers saved more than £95 million by shopping second-hand, with second-hand product sales on Amazon exceeding £1.7 billion across Europe last year
- For the first time, customers can shop authentic pre-loved bags and accessories from Amazon Luxury seller Luxclusif, with an additional 15% off during the event.
Amazon's Second Chance Deal Days is coming back for a second year, giving UK customers even bigger savings on tens of thousands of high-quality returned and refurbished items from 1 to 10 September.
Customers shopping for quality returned and refurbished items from Amazon in Europe already save an average of 20% compared to the equivalent new products. Last year, Amazon customers in the UK saved over £95 million.
Throughout Second Chance Deal Days, customers can help keep products in use while enjoying discounts of up to 50% off recommended retail prices (compared to the RRP of the new equivalent item), across categories including personal tech and computing, gaming, fitness, hair and beauty, toys, games, and much more.
Amazon has over 30 million second-hand products available in the UK, helping to keep items in use for longer and avoid waste. All returned products are rigorously inspected and if they meet high quality standards, they are tested, cleaned, repaired where necessary, and put back on sale at a discount.
What brands are included in Second Chance Deal Days?
Second Chance Deal Days features products from leading brands across a wide range of categories. To find savings, select "save with used" on the product page. Items sold by Amazon Resale show their discounts as you check out.
Brands available during the event include:
Amazon devices, Apple, ASUS, Beats, Beurer, Bosch, Braun, CORSAIR, De'Longhi, DREAME, Gabby's, Google, Honeywell, HUAWEI, JBL, Kenwood, LEGO, Logitech, Mattel, Mova, Ninja, Nutribullet, Oral-B, PHILIPS, PLAYMOBIL, PlayStation, Princess, Razer, Remington, Rowenta, Samsung, Sodastream, Sony, Tefal, Vexilar, Vileda, Xbox, and XIAOMI.
And for the first time, customers can shop authentic pre-loved bags and accessories from Amazon Luxury seller Luxclusif, with an additional 15% off during the event.
How do I shop second-hand on Amazon?
Amazon resells used, returned, and refurbished items through two main programmes. Both are backed by Amazon's customer service and return policies:
- Amazon Resale offers used and open-box products at discounted prices. These items go through a thorough inspection before resale, and come with condition descriptions such as “Like New,” “Very Good”, “Good”, or “Acceptable”, so that customers can make an informed shopping decision at a price that reflects the condition of each item.
- Amazon Renewed offers refurbished products sold by Amazon’s qualified selling partners. Each undergoes professional inspection, testing, and cleaning, before being offered at competitive prices
Amazon has offered pre-owned products in the UK for over 20 years, beginning with third-party sellers in 2002. Since then, the company has continued to invest in its second chance offering, selling returned, and open-box products since 2009 and introducing professionally refurbished products in 2014. Today, second-hand shopping on Amazon offers the same wide selection, great value, and convenience customers expect
How Amazon is reducing returns
Two-thirds of Brits are now buying second-hand, driven by cost-of-living concerns, environmental concerns, and convenience, according to research carried out by the Centre for Economics Business Research (CEBR). The CEBR research also shows that building customer trust is key for Brits when purchasing second-hand goods, with top concerns including product condition, lack of warranties, and seller trust.
Amazon builds tools to help customers find the right product, the first time, thereby avoiding returns altogether. AI-powered review summaries, detailed product information, photos and videos, and customer reviews help customers make more informed purchase decisions.
Size recommendation technology means more than 90% of customers who buy the recommended size are satisfied with their purchase. Amazon also flags products with high return rates, alerting shoppers to check descriptions and reviews before buying.
Products that are not suitable for resale but are still in good, usable condition get donated to charity partners across Europe, giving them a second life with families and communities who need them. In 2025, Amazon and its selling partners donated over 35 million items across Europe, including many returns.
For some fashion and homeware items, Amazon offers AI-driven fit and size charts and if a product is purchased then returned, the priority is to keep it in use.
