Amazon launches Second Chance Deal Days in the UK, offering discounts on quality second-hand products

Amazon has launched its first-ever Second Chance Deal Days, offering UK customers up to 50% off recommended retail prices when shopping for high-quality second-hand items from 3 September to 9 September.

Throughout Second Chance Deal Days, customers can help keep products in use while enjoying discounts across categories including personal tech and computing, gaming, fitness, hair and beauty, toys, games, and much more.

How to shop second-hand on Amazon in the UK

Amazon's second-hand offerings help UK customers keep products in use while enjoying the same convenient delivery and customer service benefits.

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Amazon has over 30 million second-hand products available in the UK, helping to keep items in use for longer and avoid waste. All returned products are rigorously inspected and if they meet high quality standards, they are tested, cleaned, repaired where necessary, and put back on sale at a discount.

Last year, Amazon customers saved over £110 million by shopping returned and refurbished products in the UK.

Second-hand shopping gives customers the opportunity to save money on returned and refurbished products, while helping reduce the use of natural resources to make new ones.

Amazon's Second Chance Deal Days event features exceptional savings, including:

• Xbox Series X: RRP £500, now £350 (around 30% off)
• Apple AirPods 4 Wireless Earbuds: RRP £179, now £110 (around 40% off)
• Google Fitbit Sense 2: RRP £189, now £70 (around 70% off)
• De’Longhi Magnifica S Automatic Bean to Cup Coffee Machine: RRP £350, now £170 (around 50% off)
• Tower T17088 Vortx 9L Dual Basket Air Fryer: RRP £120, now £45 (around 60% off)
• Henry Turbo Vacuum Cleaner: RRP 200, now £95 (around 50% off)
• Lumi sunrise alarm: RRP £50, now £20 (around 60% off)
• Remington Keratin Protect Intelligent Hair Straightener: RRP £120, now £35 (around 70% off)

Customers can see whether a product is new or used on the product page online.

Amazon resells used, returned, and refurbished items through two main programmes:

• Amazon Resale offers used and open-box products at discounted prices. These items go through a thorough inspection before resale, and come with descriptions such as “Like New,” “Very Good”, “Good”, or “Acceptable”, so that customers can make an informed shopping decision. Prices reflect the condition of each item.
• Amazon Renewed offers refurbished products sold by Amazon’s qualified selling partners. Each undergoes professional inspection, testing, and cleaning, before being offered at competitive prices.

Find out more here.

How to use Amazon Trade-In in the UK to exchange Kindles, phones, and other devices for payment

Customers in the UK can trade in or recycle both Amazon and non-Amazon devices, from Fire tablets and Kindles to Apple iPhones and Samsung smartwatches.

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Two-thirds of Brits are now buying second-hand, driven by cost-of-living concerns, environmental concerns, and convenience, according to recent research carried out by the Centre for Economics Business Research (CEBR). The CEBR research also shows that building customer trust is key for Brits when purchasing second-hand goods, with top concerns including product condition, lack of warranties, and seller trust.

However, Amazon's priority is to help customers find the right product the first time, thereby avoiding returns altogether.

Amazon helps customers make more informed purchase decisions through detailed product information, photos and videos, as well as customer reviews.

For some fashion and homeware items, Amazon offers AI-driven fit and size charts and augmented reality features which allow customers to visualise products directly in their space. If a product is purchased then returned, the priority is to keep it in use.

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