England take on Spain in the highly-anticipated UEFA Women's EURO final – and Fire TV or Fire TV Stick owners can catch all the action live.
Ahead of the UEFA Women’s EURO 2025 final, Amazon has announced an extension of the multi-year partnership with UEFA Women’s Football to 2030. The announcement reaffirms Amazon’s support in growing the game, as the official online retail sponsor of all UEFA Women’s Football competitions.
Ahead of this weekend’s final, find out how to watch the match on your Fire TV device.

When is the UEFA Women's EURO final?
The final match between England and Spain kicks off at 5pm BST at St. Jakob-Park in Basel on Sunday 27 July 2025.
How can I watch the match?
Owners of Amazon’s Fire TVs and Fire TV Sticks can stream the UEFA Women's EURO 2025 final live at no additional cost through the BBC iPlayer, ITVX, and STV Player (Scotland only) apps.
The pre-match coverage begins 60 minutes before kick-off, giving you plenty of time to settle in before the action starts.
How to watch live TV with your Amazon Fire TV Stick
You can use your Fire TV Stick to watch live TV. The channel guide shows listings from BBC, ITV, and Channel 4, and can be accessed by saying “Alexa, open TV guide,” or by going to the “Live” tab from the Fire TV home page and clicking on the guide. This feature allows viewers to easily browse the schedules for the next seven days for these popular channels.
Where can I find the Women’s Football Shop?
Visit Amazon’s Women’s Football Shop to get the items you need, whether you’re watching at-home or celebrating on-the-go, they will be delivered in time for the UEFA Women’s EURO 2025 in time for kick-off (fast delivery for Prime members on eligible products).
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