How we operate
We have four core principles that guide us in delivering on our mission. These include customer obsession rather than competitor focus, nurturing a passion for invention, maintaining a commitment to operational excellence, and a focus on long-term thinking.
Since 2010 we’ve invested over £23bn in the UK economy to provide convenience, selection and value to UK consumers, while helping to digitally empower hundreds of thousands of small businesses and content creators.
Our mission is to continually raise the bar of the customer experience by using the internet and technology to help customers find, discover and buy anything, and empower businesses and content creators to maximise their success.
Investing in the UK economy
Learn more about Amazon's investment in the UK.
Amazon invests heavily in the UK – more than £23bn since 2010. At the end of 2019, the company employed more than 30,000 people across the country and estimates show that Amazon’s investments have created nearly £45bn in value-added GDP since 2010.
Our new head office is part of Amazon’s long-term commitment to the UK, having invested £6.4 billion here since 2010.