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How we operate
We have four core principles that guide us in delivering on our mission. These include customer obsession rather than competitor focus, nurturing a passion for invention, maintaining a commitment to operational excellence, and a focus on long-term thinking. Read more
Amazon in the UK
Since 2010 we’ve invested over £18 billion in the UK economy to provide convenience, selection and value to UK consumers, while helping to digitally empower hundreds of thousands of small businesses and content creators.

Investing in the UK since 1998

By the end of 2019, we will employ over 29,500 people with a broad range of skills across our UK Head Office in London; Development Centres in Cambridge, Edinburgh and London; our Customer Service Centre in Edinburgh; our Fulfilment Centres and Delivery Stations (including Prime Now sites) across the UK; our Fashion Photography Studio in Shoreditch; and our Amazon Web Services (AWS) UK Data Centre Region.

Our mission

We aim to be Earth’s most customer centric company.
Investing in the UK economy
Learn more about Amazon's investment in the UK.
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Our new head office cements our long-term commitment to the UK

Our new head office is part of Amazon’s long-term commitment to the UK, having invested £6.4 billion here since 2010.

Amazon’s Economic Impact in the UK

Amazon invests heavily in the UK – more than £18bn since 2010. The company employs 29,500 people across the country, contributed a total of £793m in UK tax in 2018, and pays its associates industry-leading pay.

Celebrating 15 years of innovation at Amazon's Scotland Development Centre

As our Development Centre in Edinburgh celebrates its 15th anniversary, we went behind the scenes and met the team of past and present to find out why Scotland has been such a great place to invest in innovation.

Amazon’s most extreme delivery

In “the land of high passes,” the challenges are as vast as the landscape.

Investing in the future of British talent

We’re announcing a new fully-funded apprenticeship programme, giving 1,000 new recruits and existing employees an exciting path to becoming Amazon’s future leaders, engineers and innovators.

Retail's digital transformation

Speaking at the British Retail Consortium Annual Lecture, our UK Country Manager, Doug Gurr, identified five ways in which digital is transforming retail and called on the industry to work together to help prepare the UK for the future world of work.
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