How we operate
We have four core principles that guide us in delivering on our mission. These include customer obsession rather than competitor focus, nurturing a passion for invention, maintaining a commitment to operational excellence, and a focus on long-term thinking. Read more
Amazon in the UK
Since 2010 we’ve invested over £32bn in the UK economy to provide convenience, selection and value to UK consumers, while helping to digitally empower hundreds of thousands of small businesses and content creators.

Economic impact

Our mission

We aim to be Earth’s most customer centric company.


Corporate responsibility

Our mission is to continually raise the bar of the customer experience by using the internet and technology to help customers find, discover and buy anything, and empower businesses and content creators to maximise their success.
Investing in the UK economy
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AWS Global Digital Skills Study shows skills training is needed more than ever in the UK

An estimated 11.6 million Britons will require digital skills training over the next year alone to meet the UK’s future digital skills needs.

Amazon invests in nature-based solutions to tackle climate change across Europe

As part of our commitment to improving environmental conditions in the communities in which it operates, Amazon has committed €20 million in funding for nature-based projects across Europe.

Amazon is opening its first fulfilment centre in the Republic of Ireland

The new fulfilment centre will provide faster delivery for customers across Ireland and create hundreds of new roles at Amazon.

2020: Amazon’s Economic Impact in the UK

We're continuing to invest in the UK, create jobs, develop talent and make a positive impact in communities

Amazon announces Career Day 2021, one of the biggest free virtual recruiting events in the UK

Career Day will feature livestreamed sessions with Amazon employees and industry experts, and 3,000 free one-to-one career coaching sessions.

Amazon and AWS renew commitment to Armed Forces Covenant

Amazon and AWS recognise the value serving personnel, reservists, veterans and military families bring to our business and to our country, and will continue to act on these commitments.
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