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How we operate
We have four core principles that guide us in delivering on our mission. These include customer obsession rather than competitor focus, nurturing a passion for invention, maintaining a commitment to operational excellence, and a focus on long-term thinking. Read more
Amazon in the UK
Since 2010 we’ve invested over £18 billion in the UK economy to provide convenience, selection and value to UK consumers, while helping to digitally empower hundreds of thousands of small businesses and content creators.

Investing in the UK since 1998

By the end of 2019, we will employ over 29,500 people with a broad range of skills across our UK Head Office in London; Development Centres in Cambridge, Edinburgh and London; our Customer Service Centre in Edinburgh; our Fulfilment Centres and Delivery Stations (including Prime Now sites) across the UK; our Fashion Photography Studio in Shoreditch; and our Amazon Web Services (AWS) UK Data Centre Region.

Our mission

We aim to be Earth’s most customer centric company.
Investing in the UK economy
Learn more about Amazon's investment in the UK.
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Our new head office cements our long-term commitment to the UK

Our new head office is part of Amazon’s long-term commitment to the UK, having invested £6.4 billion here since 2010.

Amazon’s Economic Impact in the UK

Last year we celebrated our 20th anniversary in the UK, and we thought now would be a good moment to step back and reflect on what our overall economic contribution has been to the UK over that time. We’re sharing a snapshot of our job creation, tax contributions, and broader economic impact in the UK, including economic analysis that builds on our regular reporting cycle to go deeper than usual and provide a better understanding of our business and how we support the communities where we operate.

Amazon.co.uk now has over 250 million unique products, boosted by added selection from SMEs selling on Amazon

The number of businesses taking advantage of FBA increased by more than 70%, and UK-based sellers exported more than £1.8 billion of goods in 2016 alone.

New solar power technology to be deployed across our UK fulfilment centres to boost sustainability

Up to 20MW of solar plus storage systems will be installed on fulfilment centre rooftops across the UK over the coming 18 months. We have also signed a deal ensuring 100% renewable electricity for our own UK buildings.

Retail's digital transformation

Speaking at the British Retail Consortium Annual Lecture, our UK Country Manager, Doug Gurr, identified five ways in which digital is transforming retail and called on the industry to work together to help prepare the UK for the future world of work.

Amazon’s most extreme delivery

In “the land of high passes,” the challenges are as vast as the landscape.
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