Amazon has teamed up with London-based luxury chocolatier, Rococo Chocolates, to create ‘The vEGGie’ – a vegan, vegetable-infused Easter egg.

The vEGGie Easter Egg Rococo Chocolates
‘The vEGGie’ vegan Easter egg from Rococo Chocolates

Rococo has applied its expert chocolate knowledge to create a vegan dark chocolate eggshell, one half flavoured with tomato, the other beetroot, accompanied by six vegetable-shaped chocolates infused with three flavours – sweetcorn, spinach and carrot.

While not quite one of your five-a-day, the delicious but surprising flavour combinations offer an alternative for customers looking for something a little different this Easter. The delectable treat is housed in a sustainably sourced box, made in the UK, decorated with Rococo’s signature design.

From today, this limited-edition Easter egg is available exclusively on Amazon for £32.95 and is eligible for Prime delivery.

Flavour is at the heart of our craft, and we always strive to create innovative new products that push the boundaries of chocolate.
Mireille Discher, Head Chocolatier, Rococo Chocolates

Rococo Chocolates has been making chocolate for over 38 years for its five stores across London. Now, new for Easter 2021 and created exclusively for Amazon, the one-of-a-kind vEGGie is made by hand in small batches in Rococo’s London kitchen using quality, ethically sourced ingredients and crafted with minimal processing to ensure its exquisite taste.

“Flavour is at the heart of our craft, and we always strive to create innovative new products that push the boundaries of chocolate,” explains Mireille Discher, Head Chocolatier at Rococo Chocolates. “We welcomed Amazon’s challenge to create The vEGGie, incorporating five popular vegetables with our signature vegan chocolate to make a tasty and intriguing treat. You really can taste the underlying vegetables, and we’re excited to hear what people think about it.”

James Bate, Director of Grocery at, said: “This Easter, we’re delighted to team up with small British chocolatier, Rococo Chocolates. Whether you’re a committed vegan or fancy a blind taste test with your family, The vEGGie is sure to make it a memorable egg hunt.”

This Easter, Amazon customers can find a huge range of Easter eggs to suit every taste on the Grocery store and thousands of other Easter gift ideas on the Home store.

Find out more and order today at