Amazon announces the launch of ‘Small Business, Big Dreams’, an interactive, virtual livestream aimed at helping up-and-coming entrepreneurs to grow their businesses. The livestreamed discussion will explore the future of young entrepreneurship and how to successfully market a business in the ever-changing social media age of 2022.

To tune in for free, head to Amazon UK’s Instagram channel, at 7pm on Thursday 30 June 2022 to take part and submit questions for the panel.

We know it can sometimes be tricky to navigate the complexities of launching a business in this digital age, so it’s brilliant to see such a great line-up of innovators and experts coming together to give their insights.
John Boumphrey
Country Manager, Amazon UK

Last year, Prime Day saw customers spend over $1.9 billion globally on more than 70 million small business products during the promotional period, but with a constantly evolving economy, the next generation of entrepreneurs and business owners require the right tools and guidance to help them adapt and succeed online. Amazon’s Small Business, Big Dreams livestream will give future entrepreneurs inspiration and advice on turning a brilliant start-up idea into a successful business, as well as exploring the impact an engaged online following can have on a brand.

Celebrity business owners, including Patricia Bright, Olivia Attwood and Montana Brown, will offer their expertise on a range of useful topics for budding business owners, including the power of influence and the impact it can have on start-ups, going viral and its potential effect upon a business, and how to take a business to the next level once the sales start to come in. Patricia Bright will host the livestream and moderate discussions between the panel.

Alongside the celebrities, small business owners Ky Wright of Human Food, Class of 2022 Forbes 30 under 30’s Darcy Laceby of Absolute Collagen, and Olivia Ferdi of TRIP Drinks will join the livestream panel. As experienced Amazon small business selling partners, they will share their personal advice on why combining social media with selling on a store like Amazon can be a great way to take a business to the next level, and how events such as Prime Day offer huge opportunities to their respective brands.

The full line-up consists of:

  • Patricia Bright, founder of The Break, as panel host
  • Olivia Attwood, founder of Foolish
  • Montana Brown, founder of Swim Society
  • Darcy Laceby, co-founder of Absolute Collagen
  • Ky Wright, founder of Human Food
  • Olivia Ferdi, co-founder director of TRIP Drinks
  • Emma Jones, founder of Enterprise Nation

“We’re so lucky to have such a talented pool of next generation UK entrepreneurs,” said John Boumphrey, Country Manager, Amazon UK. “We know it can sometimes be tricky to navigate the complexities of launching a business in this digital age, so it’s brilliant to see such a great line-up of innovators and experts coming together to give their insights.

“Over 50% of products sold on Amazon in the UK are from small and medium sized businesses, and key events such as our upcoming Prime Day can have a huge impact on start-ups. Our small business selling partners included in the line-up will be sure to impart their expert advice for those who have a dream of setting up their own successful business.”

Patricia Bright, founder of The Break, an empowering online platform for women, said, “I know from experience that starting your own business is never easy, but I’ve been lucky to grow my brand largely in part to social media, and I owe everything to my loyal supporters – many who have been with me since day one. I’m excited to lead the panel on behalf of Amazon and to join an important conversation around supporting the future of young entrepreneurs in whatever way I can.”

This year Amazon has made it easier than ever to support small businesses on Prime Day. From Tuesday 21 June until Monday 11 July, for every £1 spent on eligible small business products, customers will receive a chance to win great prizes. Hundreds of thousands of customers globally will have a chance to win Amazon gift cards. To learn more, visit

Prime members can also discover and shop products from small business brands in Amazon’s store with the new Small Business Badge. This new badge makes it easier for members to identify products from small business brands and artisans. To learn more and shop curated collections, visit

Find out more about Prime Day 2022.