Launching today, Amazon Prime members will get free and fast grocery delivery from Amazon Fresh. Members in around 300 postcodes across Greater London and the South East (including London, Surrey, Hampshire, Hertfordshire and Bedfordshire) will be able to do their weekly shop and choose from a selection of products, including meat, seafood, produce, snacks and household essentials, with options for fast one-and two-hour delivery windows.

“Prime members love the convenience of grocery delivery at home, which is why we’ve made Amazon Fresh a free benefit of Prime,” said Russell Jones, Country Manager, Amazon Fresh UK. “Grocery delivery is one of the fastest growing businesses at Amazon and we think this will be one of the most-loved Prime benefits in the UK. We will keep improving the grocery shopping experience so by the end of the year, millions of Prime members across the UK will have access to fast, free delivery of groceries.”

Shopping on Amazon Fresh is convenient and quick. Watch the video to find out more:

Amazon Fresh Consumer Journey

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Same-day delivery starting in the South East

Starting today, Amazon Fresh is even faster in more than 40 postcodes including Bracknell, Guildford, Maidenhead, Runnymede, Surrey Heath, Windsor, Woking, Wokingham, where Prime members in the area will enjoy our fastest grocery delivery offer in the UK – as fast as same-day for orders placed before 9pm in most areas.

As well as free delivery in two-hour windows, Prime members in eligible postcodes can now choose delivery in a one-hour window on all orders over £40 for a delivery fee of £3.99.

Prime members in eligible postcodes can request an invitation to start shopping Amazon Fresh by going to and they will be alerted via email when able to shop.

More coming this year

Fast and free grocery delivery from Amazon Fresh will expand to millions of Prime members across the UK before the end of the year. This will include great selection, fast delivery and all of the best of Amazon Fresh. Same-day delivery will usually be available for orders placed before 9pm in most areas.

Customers can choose from tens of thousands of grocery items from major brands including Booths, Whole Foods Market, Pepsi, Danone, Arla, Warburtons, Britvic and many more.

Amazon Fresh customers will also be offered a selection of thousands of premium products from artisan and local producers, including GAIL’s Artisan Bakery, C. Lidgate and Paxton & Whitfield.

About Amazon Fresh

Amazon employee packing products into bags for Amazon Fresh
Photo by Jeff Moore

Amazon Fresh launched back in 2016, allowing customers to choose from a wide range of groceries and home items including electronics, fresh flowers, gifts, pet supplies and toys, as well as baby, health and beauty products.

All perishable products have a guaranteed minimum shelf life and, with Amazon’s Freshness Guarantee, customers can receive a refund if they are unhappy with the freshness of the products they receive.

For further information on Amazon Fresh visit: or for more details on our grocery services visit:

Everyday made better with Prime

Prime was designed to make our customers lives better every single day and was built on the foundation of unlimited fast delivery.

Prime members in the UK receive unlimited One-Day Delivery on millions of items across all categories and unlimited Same-Day Delivery on more than a million items in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool and more.

Over 150 million paid members worldwide also enjoy the many benefits of Prime over and above unlimited fast delivery.

Check if you’re eligible for a free trial of Prime at New members can try Prime for 30 days for free. Prime membership costs £79.00 a year or £7.99 a month.

Find out more about grocery delivery from Amazon Fresh.