Amazon is delighted to announce a new, exciting partnership with Comic Relief that will see the brand-new Red Nose, created by legendary designer Sir Jony Ive, available to buy on Amazon for the first time. We’ve donated £1.8 million as part of our support to Comic Relief – this includes our £300,000 donation to the charity’s Winter Appeal last year, and our employees will be getting involved to raise even more for Red Nose Day 2023.

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Comic Relief is focused on alleviating the impact of poverty on people’s daily lives and we’re proud of the association Amazon has had with the charity since 2012, when Comic Relief first started working with AWS to reduce their operating costs and meet peak demand for the website during the charity’s live TV show.

Our new partnership will help bring the Nose to brand new audiences across the country and make it easier than ever to have fun and raise life changing money for Red Nose Day.
Samir Patel
CEO of Comic Relief

Comic Relief funds and partners with organisations that support people struggling with the cost-of-living crisis and tackle issues such as homelessness, mental health problems, and food poverty here in the UK and around the world.

Samir Patel, CEO of Comic Relief, said: “We are delighted to welcome Amazon on board as the new home of our beloved Red Nose. Our new partnership will help bring the Nose to brand new audiences across the country and make it easier than ever to have fun and raise life changing money for Red Nose Day.

“Ever since we first created the Red Nose in 1988, it has always been a way of showing people how even the smallest of things can make a huge difference. We know times are difficult right now, but millions of people across the UK and around the world need our support. If we all come together and do what we can, like buy a Red Nose, we can make real change happen.

“We are hugely grateful to all Amazon colleagues and customers who are able to support this year’s Red Nose Day. Together we can be there for people going through the toughest times of their lives.”

As Red Nose Day returns on Friday 17th March, we’re rounding-up just a few ways you can get involved and sharing how our colleagues across the business will be showing their support.

Buy a Red Nose and make a difference – 100% of all profits will go to Comic Relief

A magically transforming Red Nose created by legendary designer, Sir Jony Ive, has been revealed today with help from AJ Odudu, Amanda Holden, Frankie Bridge, Greg James, Jay Blades, and Miranda Hart. Made almost entirely from bio-based materials, the Red Nose starts as a tiny, flat crescent and springs into a beautiful honeycomb-paper sphere.

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Radio DJ Greg James wearing the brand-new Red Nose

The little Red Nose that makes a really big difference is now available to buy on With every Red Nose bought, supporters will be helping people through the toughest times of their lives - 100% of all profits will go directly to Comic Relief and Amazon is offering free shipping to all customers, regardless of their Prime status. From 23rd February, Red Noses will also be available from Amazon Fresh stores.

Donate money and help change lives

As well as buying a Red Nose, supporters can visit the Comic Relief Store on to register for a Red Nose Day fundraising pack which has all the information you need to start your fundraising efforts. There’s also a range of products from brands supporting Comic Relief, who have all made a one-time donation in support of Red Nose Day 2023. And if you don’t have the time for fundraising, you can make a donation directly to the charity to help change lives across the UK, and around the world.

We know that every Nose helps to change lives. We’ll be wearing ours with pride on Red Nose Day.
John Boumphrey
UK Country Manager, Amazon

“We are enormously proud to partner with Comic Relief to be the new home of the Red Nose, and help to support this year’s appeal," said John Boumphrey, UK Country Manager, Amazon.

"Delivering Red Noses is just one of the ways our team at Amazon is supporting this year – our new Comic Relief store has been set up to raise vital funds, and our colleagues are taking part in various fundraising initiatives to add to the £1.8 million we have already donated to the charity since November. Comic Relief does remarkable work, and we know that every Nose helps to change lives. We’ll be wearing ours with pride on Red Nose Day."

“Alexa, tell me a Comic Relief joke”

To get in the Red Nose Day spirit, Alexa users can now say “Alexa, tell me a Comic Relief joke” to hear a joke read by one of this year’s Comic Relief celebrity supporters including Adam Thomas, Seann Walsh, Sindhu Vee, Greg James, Jay Blades and Vicky Pattison as well as the charity’s co-founder, Sir Lenny Henry.

With a variety of different jokes, from “what do you call a” to “knock-knock”, customers can enjoy a joke a day in the run up to Red Nose Day on Friday 17 March!

If users want to go ahead and buy this year’s Red Nose, they can say “Alexa, add a Comic Relief Red Nose to my basket” and follow the audible or on-screen instructions to check out. The experience is available on Alexa enabled devices including Echo, Fire TV and the Alexa mobile app in the UK.

“We are so glad to see Alexa is cracking smiles in aid of Red Nose Day with the help of a few famous faces," said Dennis Stansbury, Amazon Alexa Country Manager.

"There's still plenty of time for customers to get involved by asking Alexa for a joke or to order a Red Nose. So far, my favourite joke has been “What do you call a grizzly with no teeth?” read by Sir Lenny Henry. It’s a guaranteed giggle.”

Spreading the joy of Comic Relief across Amazon

Laughter is infectious, and the joy of Comic Relief will be spreading across Amazon in the run up to Red Nose Day 2023. Across our operations sites, offices, development centres, and Amazon Fresh stores, our colleagues will be getting involved with fundraising events and volunteering opportunities with Comic Relief partners.

From themed bake sales, to virtual photobooths, raffles, and custom Red Nose themed staff badges, Amazon’s more than 70,000 UK employees will be doing all they can to raise money, get involved with their communities, and help Comic Relief make a difference for those in need.

Amazon employees will also pack and donate 10,000 kits of winter essentials for child refugees on behalf of Comic Relief funded projects. Amazon’s key catering & hospitality provider BaxterStorey will be raising money for Red Nose Day too, they will be selling themed cakes and cookies with a portion of all sales going directly to Comic Relief, as well as hosting fundraising nights across Amazon’s offices.

We’ve got lots of exciting plans in store and employees across Amazon will be getting involved to help raise as much money as possible in the run up to Red Nose Day 2023.

Visit the Comic Relief store on Amazon to get involved and help change lives.