Amazon was awarded the prize of Baby Retailer of the Year for the fourth year running at the annual Mother & Baby Awards, which were held in London in November. The Awards represent the results of real-life testing by mums to determine the products and services that British parents love the most.

"We feel honoured that the mothers who read Mother and Baby magazine voted for us to win this award. We continue working to make it easier for parents-to-be, as well as those with young children, to learn about and buy what they need when they need it.

We focus on delivering outstanding products and services that are good value for money, while also being high quality and reliable. We are thrilled that parents feel we are delivering on this goal again in 2018," said Jacqui Chin, who is the Director of UK Baby & EU Parent Experience for Amazon.

This wasn't the only award that Amazon won during the ceremony. The Amazon Fire HD 8 Kids Edition tablet was nominated in the Best Travel Product over £25 category and won the silver rosette award.