Amazon introduced the first Fire tablets in the UK in September 2012, making it easy for customers to access millions of movies, TV shows, songs, books, magazines, apps and games. Fire tablet also included free storage for Amazon content in the Cloud, and great features like Whispersync, a vibrant color touch screen, and a powerful processor.

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Since that time, Fire tablets have gotten lighter, faster, brighter, better sound quality and even more affordable. And the features just keep getting better and better. With ASAP, your Fire tablet is able to predict what movie or TV episode you'll want to watch next and prepare it for you so there's no waiting or buffering. And with the Mayday button, we revolutionised on-device tech support; simply tap the Mayday button and you're connected to an Amazon expert who will guide you remotely through any feature—24x7, 365 days a year, and it's free. With Fire tablets, we aim to combine the best-in-class hardware with exclusive features and services—all at a price that's right for our customers.

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