The Amazon in the Community programme supports communities across the UK. Our goal is to help children and young people succeed in today’s digital world by creating a positive learning environment; developing essential skills in literacy and science, technology, engineering and maths (STEM); and helping them find and develop a skilled career.
By giving less advantaged children and young people support, we want to play a role in improving their development, educational attainment and career prospects, ultimately helping them to lead better lives. As our world is becoming ever-more powered by digital technology, we want to ensure that the next generation has the right skills, capabilities and career opportunities to prosper.
To support our three goals, we’re running our own community programmes, and supporting those of leading charities. Our programmes include:
1. Creating a positive learning environment – We want more children to have an environment in which they can develop and learn. To meet this ambition, we are working with Magic Breakfast to fund over 700,000 breakfasts for 3,800 students in 57 school breakfast clubs a year as research shows that eating a healthy and nutritious breakfast improves pupil attainment. Through our work with In Kind Direct, we donated more than £1.2 million of products in 2016 to more than 1,700 children’s charities and other causes across Britain. We also make nearly 200 local charity donations annually to initiatives around our UK locations that help create great places for children to play, develop and learn.
2. Developing essential skills – We strive to help children get the skills they need to excel in the digital world, including literacy, maths and technology. We support Beanstalk, a literacy charity, to improve reading in schools by funding reading volunteers who support children who need extra help. We donate Kindle devices and books through our Kindle Reading Fund to the schools in our local areas. We have also launched a number of STEM initiatives, such as our Design a Drone competition and STEM Ambassadors programme in schools in Cambridge.
3. Inspiring a skilled career – We want to help young people get into skilled careers. We have launched the Amazon Web Services re:Start programme, providing free training and job placements to 1,000 young adults as well as military veterans and their spouses. We have created the Amazon Women in Innovation Bursary at Edinburgh University, the University of Cambridge and King’s College London, which gives talented lower-income female students the opportunity to study computer sciences at a leading university. We are also working with the charity Enactus to inspire entrepreneurship in universities by supporting social innovation projects set up by students.