Giving small online brands the chance to experience selling in physical retail for the first time was the goal of Amazon’s Clicks and Mortar pilot programme. Launched in collaboration with Enterprise Nation, Square and Direct Line for Business, online brands including Amazon sellers were given a unique opportunity to meet face to face with customers for the first time, showcase their newest products and share learnings with other small business owners.

In Sheffield, the Clicks and Mortar shop found its home on Pinstone Street, in the city’s heart, thanks to a partnership with Sheffield Business Improvement District. The shop featured more than 50 small online brands, with many based locally, who benefitted from a taste of physical retail as a potential area of additional growth. These small business owners also had access to business advisers on site and participated in workshops to build their skills in selling both in-store and online. Sheffield was the latest in a line of Clicks and Mortar pop-up shops launched across the UK in 2019, including Manchester, Cardiff and Edinburgh.