Amazon has announced that it will share its live coverage of the US Open women’s singles final in the UK on both Prime Video and Channel 4, to give Emma Raducanu and British women’s tennis the highest level of exposure as the country prepares to come together to support the 18-year-old in a historic Grand Slam final this evening. Coverage begins on Prime Video from 8pm BST tonight.

Prime Video has significantly invested in tennis in the UK since 2018, following the deal for Prime Video to exclusively broadcast over 300 ATP & WTA World Tour events through to 2023. Today, Prime Video confirmed that it will increase that investment by reinvesting all fees from the agreement with Channel 4 into British women’s tennis to ensure that her success helps to develop the next generation of British female tennis players.

This builds on Prime Video’s journey with Emma Raducanu, who won the Prime Video Future Talent Award at the age of 16 to support her own development from junior to professional tennis with both one-to-one coaching with Andy Murray and financial support on the amateur circuit.

Young tennis talent such as Emma need the right support to become the stars we see today and we’re delighted to be able to commit even more investment to the next generation of women’s tennis in the UK.
Alex Green, MD Prime Video Sport Europe

Prime Video’s coverage of Emma’s historic final against the Canadian 19-year-old Leylah Fernandez begins at 8pm BST with pre-match build up from the Prime Video studio with Catherine Whitaker, Greg Rusedski, Daniela Hantuchova and Anne Keothavong. The first serve will take place from 9pm on Prime Video with match commentary from Mark Petchey, Martina Navratilova, as well as Tim Henman courtside and Jim Courier providing analysis from Flushing Meadows.

Supporting young tennis talent

“Emma’s journey from qualification through to the US Open final at the age of 18 is a truly magical story for British sport and we think it’s important that we extend our coverage to as many people as possible to support her in this historic moment for women’s tennis,” said Alex Green, MD Prime Video Sport Europe. “Young tennis talent such as Emma need the right support to become the stars we see today and we’re delighted to be able to commit even more investment to the next generation of women’s tennis in the UK.”

In 2019 Emma Raducanu won the inaugural Prime Video Future Talent Award, supported by Andy Murray, which was created to help young tennis players make the jump from the junior to the professional tour. Emma won the award alongside men’s British star Jack Draper, who were selected by a committee made up of three judges, Andy Murray, Annabel Croft and Tim Henman.

Prime Video provided £60,000 to each winner across a two-year funding cycle, to be used for skill development and progressing their career as they moved into the professional ranks. Winners also received one-on-one progress updates with Andy Murray as well as support from Amazon mentors.

More exclusive broadcasts this year

In 2021, Prime Video will exclusively broadcast over 85 tennis events in the UK across the ATP & WTA Tour, as well as the US Open, all at no extra cost to a Prime membership. Tennis coverage in the UK is part of a growing line-up of live sports on Prime Video globally, including Premier League football and Autumn Nations Series international rugby union in the UK, Roland-Garros tennis and Ligue 1 football in France, UEFA Champions League football in Germany and Italy, Thursday Night Football in the United States, New Zealand Cricket in India and more.

Prime members will be able to watch via the Prime Video app available on smart TVs, mobile devices, games consoles, Fire TV, Apple TV, Chromecast, and set top boxes including Sky, Virgin, TalkTalk and BT. The match will also be available in its entirety on Channel 4. Prime Video has also worked with the BBC to deliver match highlights of the US Open women’s singles final on the BBC on Sunday afternoon.

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