A child smiles as they open up a package that contains a green toy tractor.
Less packaging, more smiles, better brands
Since 2015, Amazon has reduced packaging weight per shipment by over 36% and eliminated more than 1 million tons of packaging. Amazon invites Vendors to participate in Frustration-Free Packaging (FFP) programmes, which set industry standards and guidance for brands. Optimised packaging delights customers, is more sustainable and improves operations.
Packaging
Amazon partners with brands around the world to reduce brand-supplied packaging and the need for Amazon to add additional protective packaging.

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We drive packaging innovation to delight our customers and help protect the environment. Here we highlight case studies of packaging designed to reduce waste while improving product protection.

Case studies

At Amazon, we drive packaging innovation to delight our customers and help protect the environment. Here we highlight case studies of packaging designed to reduce waste while improving product protection.
Where it all began
Amazon's Founder and CEO, Jeff Bezos, introduced Frustration-Free Packaging, a programme for Vendors to deliver products inside smaller, easy-to-open, recyclable cardboard boxes with less packaging material (and no frustrating plastic clamshells or wire ties). From its start, Frustration-Free Packaging has been focused on delighting customers by reducing the packaging size and amount of materials.

Traditional retail requires packaging to be oversized so that products appeal more to customers while on display shelves. Unlike traditional retail, e-commerce does not require any excess packaging. Frustration-Free Packaging helps ensure packaging is the right size and utilises recyclable materials to further reduce our paper and non-recyclable material consumption.

In 2018, Amazon introduced a programme that offered financial incentives to Vendors who converted packaging designed for traditional retail into FFP designed for e-commerce.
Jeff Bezos talks to employees at a fulfillment center
Where we are headed
As a founding member of The Climate Pledge, we are advancing towards our commitment to be net-zero carbon emissions by 2040, 10 years ahead of the Paris Agreement. As part of this goal, we are expanding our FFP partnerships with Vendors to more shipments. We want to grow the proportion of shipments that are easy to open, 100% recyclable and that Amazon can ship without adding protective packaging to our Vendors.

Discover the many benefits that brands have realised.
frustration free packaging box on a doorstep
Get Started

Step 1. Design

Frustration-Free Packaging (FFP) guidance helps Vendors create fun and compact packaging that uses less material.

Step 2. Test and certify

Certifying items with Amazon requires the packaging to pass a physical performance test. Amazon has partnered with the International Safe Transit Association (ISTA) to develop comprehensive test methods that accurately simulate the journey of a package through the Amazon fulfilment network, and Amazon now offers the option to self-test.

Step 3. Enrol

Congratulations! Now that your packaging has been certified, it's time to enrol your packaging with Amazon.
Case studies
At Amazon, we drive packaging innovation to delight our customers and help protect the environment. Here we highlight case studies of packaging designed to reduce waste while improving product protection.
Learn more
Lenox glasses
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