The all-female delivery stations in India, operated by delivery service partners, are managed and run by women and for the betterment of women.
When it came to sharing their story of empowerment, it only felt natural to turn to some of the most talented women in the business. The director of this commercial, Lisa Gunning, along with the cinematographer, editor, and heads of each department on set, are all women.
“This story is 100% about empowering women. Giving them the opportunity to provide for their families,” said Jo Shoesmith, the project’s executive creative director. “Who better to tell that story than women?”
“I was fortunate enough to be able to interview these women and hear their stories,” Gunning said. “They are on the front lines of changing attitudes towards women everywhere.”
For many of these women, this is their first job. They are mothers and wives, so their jobs with the delivery stations mean independence for them.
“We work with the women so they can balance home life and work,” said Christina Samuel, delivery station relationship manager in Chennai. “Many of the mothers take a midday break to spend time with family and provide lunch for their children.”
Strengthening its commitment towards increasing participation of women in the workforce, Amazon’s relationship with all-female delivery stations, has opened new doors for these women and allow them to do things they may have only dreamed of doing in the past.
“I am now able to provide for my daughter’s education without being financially dependent upon my husband,” said Alameda, a delivery driver in Chennai.
Beyond the financial benefits of working, the delivery stations provide a safe place for other women. They are free to speak openly and independently as women, without judgement.
The all-female delivery stations are one of several equal opportunity initiatives Amazon is involved with to transform the lives of women in the regions, creating fulfilling career opportunities and enabling their success in the logistics sector. Operated by a delivery service partner, as part of Amazon’s Last Mile Delivery model, India’s five all-female delivery stations have created opportunities for women across the country since the first station was launched in Tamil Nadu in 2016 – with additional stations now open in Gujarat, Kerla and, most recently, Andhra Pradesh.
“This job gives the women confidence,” Christina Samuel added. “They have become role models for their family. For their daughters.”