Learn how we invent and test new packaging to eliminate waste, ensure products arrive safely, and end “wrap rage” for our customers.
As Amazon celebrates the 10th holiday season of Frustration-Free Packaging, we’re sharing five things you probably don’t know about how we invent, build, test, and certify packaging for customers and manufacturers.
Updated April 17, 2018
Updated April 17, 2018
1Our Frustration-Free Packaging programs are designed to produce less waste and put an end to “wrap rage.”Since launching in November 2008 with 19 items, our Frustration-Free Packaging programs have grown to include three tiers of certification and multiple other initiatives focused on reducing packaging waste across our suite of packaging. These packaging programs are good for customers, good for business, and good for the environment. Frustration-Free Packaging is designed without plastic clamshells, wire ties, and other redundant packaging features, so it’s super easy to open and 100% recyclable – eliminating “wrap rage” for customers. Products certified as ready to ship under the Frustration-Free Packaging Program are delivered without additional packaging, while ensuring they arrive undamaged to our customers. Over the past 10 years, our sustainable packaging initiatives have eliminated more than 244,000 tons of packaging materials, avoiding 500 million shipping boxes. Our programs have reduced packaging waste by 16%, avoiding 305 million shipping boxes in 2017 alone.
2We built a lab to “stress test” packaging and ensure that products arrive fully intact.Damaged items frustrate customers, create waste, and add cost, so we work hard to protect products all the way to their final destination. By thoroughly testing products in the Amazon Packaging Lab located in Seattle, and in fulfillment centers across the globe, we identify specific steps that manufacturers can take to improve their packaging. The Amazon Packaging Engineering team at the lab drops, squeezes, vibrates, and jostles thousands of packages a year with machines that precisely simulate the entire journey of a package to customers. Only products that successfully pass this rigorous testing program are certified as part of our Frustration-Free Packaging Program.
3We work directly with manufacturers to invent better packaging.We collaborate with manufacturers worldwide to help them innovate and improve their packaging, cutting waste and costs throughout the supply chain. Starting with specific performance data and metrics on each of the products manufacturers sell with Amazon, brand owners and our packaging team can work together in our lab to create new packaging for a specific product and test it the same day.
4Customer feedback helps drive packaging improvements and innovation.Did you know that you can contact us to share feedback about your packages? Millions of times a year, we receive pictures and stories about packaging that worked well – like Frustration-Free Packaging – but also when it didn’t meet customers’ expectations. Our packaging team reviews this feedback and works with manufacturers to continuously improve packaging design and delivery.
5We help customers make more sustainable choices.Customers can search for products available in Frustration-Free Packaging, then choose that option before adding products to their cart – this appears on the product detail page, similar to options like color or size.
Have other ideas about our packaging? Amazon’s customer service and worldwide packaging teams would love to hear from you. Send feedback here.
For more about how we are putting our inventive culture to work on sustainability, visit our website.
Learn more about Frustration-Free Packaging.