We are supporting Magic Breakfast to provide nutritious breakfasts to thousands of school children across Britain to help them perform better in their studies. Over half a million children in the UK arrive at school each day too hungry to concentrate and learn. By supporting Magic Breakfast we are helping to address this issue by providing healthy breakfasts so that children can focus and improve their educational attainment.

Amazon’s breakfast clubs
We support 77 schools around our sites across the UK, reaching over 5,000 children a day in the local communities where we operate. Our funding enables each school to run a daily breakfast club, providing over one million breakfasts in the 2017-2018 school year which include wholegrain bagels, cereals, juice and porridge.

Along with funding daily breakfasts, our donation provides a dedicated support worker who works with the school to improve nutrition among children, spot the signs of hunger and target hard-to-reach children. Magic Breakfast helps the schools to educate children on healthy eating and reaches out to parents to improve nutrition in the home.

Our breakfast clubs don’t just stop at the provision of food – we also donate books and educational games to a number of the breakfast clubs to enhance the experience.

Breakfasts make “big impact”
Sharon Taylor-Sezgin, Headteacher of St John's CE Primary School in Bethnal Green, London, who has received Magic Breakfast provision for the last four years and is currently supported by Amazon, said: "Magic Breakfast’s provision is having a big impact on our school, with pupils enjoying time each morning to eat, socialise and read before starting lessons settled and ready to learn. St John's is delighted to be one of the schools whose breakfast provision is being supported by Amazon, and we look forward to the opportunities this new partnership will bring to the whole school community."

Magic Breakfast’s founder and Chief Executive, Carmel McConnell, said: “We are delighted to be able to add Amazon to our list of generous corporate supporters. This help is urgently needed. A hungry child cannot concentrate, and the most important lessons are taught in the morning. So if we as a country want to improve attainment and social mobility, it makes sense to grow the successful Magic Breakfast approach into a national school breakfast programme. It is great having Amazon on our team to support this – helping us to reach more of the half a million children who turn up to school too hungry or malnourished to learn.”

Find out more about Magic Breakfast.