We have invested in the UK to build the digital and physical infrastructure to deliver products and services to millions of customers. In the UK, by the end of this year we will employ over 27,500 people with a broad range of skills across our Head Office in London; development centres in Cambridge, Edinburgh and London; our customer service centre in Edinburgh; our fulfilment centres and Delivery Stations (including Prime Now sites) across the UK; our Fashion Photography Studio in Shoreditch; and our Amazon Web Services (AWS) UK data centre region. Since 2010 we have invested over £9.3 billion in the UK economy to provide convenience, selection and value to UK consumers, while helping to digitally empower more than 373,000 small businesses and content creators. Amazon Marketplace supports more than 85,000 jobs across the UK.
Our goal is to attract and retain the best and brightest people working across every aspect of our business. Whether our people are software engineers, speech and linguistic scientists, machine learning experts, logistics and supply chain experts or associates in our fulfilment centres delivering for our customers every day, we encourage them to invent and make continuous improvements for our customers, partners and people.
Our Amazon in the Community investment programme supports the communities in and around where we operate in the UK. The programme focuses on helping children succeed in today’s digital society and economy, including creating a positive learning environment, developing essential skills in literacy, digital media, and science, technology, engineering and math (STEM), and helping young people into the career of their choice. We have a range of charitable initiatives including partnerships with Magic Breakfast, Beanstalk, ENACTUS and In Kind Direct; running programmes like the Amazon Women in Innovation Bursary; and providing support for hundreds of small local charities in and around our sites. In 2017, we also launched AmazonSmile in the UK, giving customers a simple and automatic way to support their favourite charitable organisation every time they shop, at no cost to them.
We seek to champion small and medium-sized enterprises (SMEs) in both urban and rural areas. In addition to our various online services that help SMEs succeed, we support a range of programmes, from the Amazon Growing Business Awards, the Rural Business Awards, The Telegraph Festival of Business Outstanding SME of the Year Award, and Digital Business of the Year award at the National Business Awards. We also created the Amazon Academy programme to digitally empower UK SMEs across the country, and we regularly publish the Capital Economics SME Growth Tracker in partnership with Enterprise Nation, to raise awareness of UK SME views.
We are committed to fostering a culture of invention and innovation in the UK, running three development centres in Cambridge, Edinburgh and London, with teams working on projects that benefit our customers here in the UK and around the world - from our cloud-based voice assistant Alexa, and Prime Video service; through to Prime Air, our unmanned aerial vehicle delivery programme. We also support innovation through a number of initiatives in the local communities where our Development Centres are located.