A man stands in the Spheres holding a box full of lightbulbs as part of a packaging test.
Continuously reimagining sustainable packaging
Inventing innovative packaging for our customers.
Case studies
The role of packaging for online retail is different. Here we highlight case studies of products and packaging designed to reduce waste while delighting customers.

Amazon celebrates 10th anniversary of Frustration-Free Packaging

Read about the history of Frustration-Free Packaging and how this innovation is reducing “Wrap Rage” for our customers

FFP Inside Out: Reimagining packaging for customers

This case study highlights how Philips flipped traditional package design around to create a unique unboxing experience for customers.
Amazon celebrates 10th anniversary of Frustration-Free Packaging
Read about the history of Frustration-Free Packaging and how this innovation is reducing “Wrap Rage” for our customers
Read more
A wooden table has the Amazon Frustration Free Packaging Seal with the Amazon Sustainability logo.
Out for Delivery
Get the latest news and stories from Amazon, delivered right to your inbox.
We use cookies to enhance your visit to our site. Find out more
Accept & Close