Amazon Frustration-Free Packaging is a multi-year initiative designed to alleviate 'wrap rage'--the frustration of trying to free a product from a nearly impenetrable package. Using recyclable boxes that are easy to open and free of excess materials such as hard plastic clamshell cases, plastic bindings, and wire ties, Amazon Frustration-Free Packaging is designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging.
The product is exactly the same--we’ve just changed the packaging.
In addition to making packages easier to open, a major goal of the Frustration-Free Packaging initiative is to be more environmentally friendly by using less material. It will take many years, but our vision is to offer our entire catalogue of products in Frustration-Free Packaging.