We aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help customers find, discover and buy anything, and empower businesses and content creators to maximise their success. We believe our mission is good for our customers because they benefit from continually improving selection, value and convenience in getting goods, services and entertainment, while businesses benefit from digital services to serve customers at scale and increase their productivity.
We have four core principles that guide us in delivering our mission: customer obsession rather than competitor focus, nurturing a passion for invention, a focus on long-term thinking and a commitment to operational excellence. Prioritising operational excellence is equivalent to prioritising the customer experience and is critical to ensuring we maintain the trust of and better serve all of our company stakeholders, from customers, to employees, partners and communities. In addition to our core mission of improving the customer experience, we are also committed to giving back through our Amazon in the Community programme, which strives to help the next generation reach their full potential in the rapidly evolving digital society and economy.
Find out more about our commitments and initiatives: