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Working backward from customer needs, we’re constantly seeking to improve our services, add benefits and features, and invent new products. With this in mind, over the years we’ve launched innovative services such as Prime, Alexa and our family of Echo devices, award-winning entertainment, and exclusive Amazon products. ![A hand holding a stylus approaches a cluster of prime shipping boxes, echo devices, headphones, and popcorn on a turquoise backdrop. ](https://assets.aboutamazon.com/dims4/default/ea9faf8/2147483647/strip/true/crop/1622x1081+101+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F9c%2F6e%2F8f3c7e6a49eebce73dac5a342bde%2Fprime-promo-module-hero.jpg) - [Did you know it's on Prime?](https://www.aboutamazon.co.uk/prime) ### Latest news about what we do ![Balrog surrounded by fire ](https://assets.aboutamazon.com/dims4/default/c1c66e1/2147483647/strip/true/crop/2532x1688+234+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F0a%2F94%2Fc00ecce2481c8528b706f56ffe01%2Fs3-static16x9-balrog-3840x2160-pre-pv-final-en-us-kaps-3000.jpg) - [What's on Prime Video UK in November 2026: 19 new release movies, shows, and live sport](https://www.aboutamazon.co.uk/news/entertainment/whats-on-prime-video-uk-november-2026) ![The lineup of the four new additions to the Kindle family](https://assets.aboutamazon.com/dims4/default/c040ab0/2147483647/strip/true/crop/2000x1333+0+333/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd9%2F65%2F02502de74e96b265bd0591c5c6a6%2Fkindle-event-fc-uk.png) - [Meet the all-new Kindle family, including the first colour Kindle](https://www.aboutamazon.co.uk/news/devices/new-kindle-colour-scribe-paperwhite-entry) ![A woman lying on a sofa reading the Kindle Paperwhite](https://assets.aboutamazon.com/dims4/default/de090fa/2147483647/strip/true/crop/2472x1648+456+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fbb%2F7c%2Ffe6c0c024f9c959fd21896808870%2Fkindle-paperwhite-signature-edition-2.png) - [Can you share Kindle books? Yes—here's how](https://www.aboutamazon.co.uk/news/devices/share-amazon-kindle-books) ![Woman on a sofa holding a Kindle showing a selection of book covers](https://assets.aboutamazon.com/dims4/default/af40b0e/2147483647/strip/true/crop/2154x1436+198+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F82%2Fea%2F2c9f308348df8b1cfcddc1253f1c%2Fkindle-31.png) - [How to buy books on a Kindle](https://www.aboutamazon.co.uk/news/devices/buy-books-on-kindle)