# Leadership Principles

![Amazon wins the Retail Week ‘Consumer Choice Award’ for sixth consecutive year](https://assets.aboutamazon.com/dims4/default/b1cfd78/2147483647/strip/true/crop/5073x3382+0+0/resize/1115x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F90%2F20%2F1ebe2fc4490f8d5330048c77419f%2Fretail-live-awards-214.jpg)
- [Amazon wins the Retail Week ‘Consumer Choice Award’ for sixth consecutive year](https://www.aboutamazon.co.uk/news/company-news/amazon-wins-the-retail-week-consumer-choice-award-for-sixth-consecutive-year)
![What’s it like to interview for a tech role at Amazon?](https://assets.aboutamazon.com/dims4/default/e940c6e/2147483647/strip/true/crop/6385x4257+0+0/resize/1114x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F01%2Fa9%2F046d2f974cbda5b4d83e2513856d%2Feu-amazon-portraits-kam-bancil-71.jpg)
- [What’s it like to interview for a tech role at Amazon?](https://www.aboutamazon.co.uk/news/working-at-amazon/whats-it-like-to-interview-for-a-tech-role-at-amazon)
![Amazon wins the Retail Week Attentive Consumer Choice Award for fifth consecutive year](https://assets.aboutamazon.com/dims4/default/6b956de/2147483647/strip/true/crop/1500x1000+0+0/resize/1115x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F16%2F88%2F5e0b1aff44b6be2afdfc95737134%2Fretail-week.jpg)
- [Amazon wins the Retail Week Attentive Consumer Choice Award for fifth consecutive year](https://www.aboutamazon.co.uk/news/company-news/amazon-wins-the-retail-week-attentive-consumer-choice-award-for-fifth-consecutive-year)
![An Amazon interviewer dives deep into how she uses the Leadership Principles](https://assets.aboutamazon.com/dims4/default/931b1a2/2147483647/strip/true/crop/2000x1333+0+0/resize/1115x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8d%2F74%2Fc01083874690948a77d1b999c0e0%2F20180827-amznboulder-300ppi-34.jpg)
- [An Amazon interviewer dives deep into how she uses the Leadership Principles](https://www.aboutamazon.co.uk/news/working-at-amazon/amazon-leadership-principles-interviewer)
![Supporting customers, small businesses and communities this festive season](https://assets.aboutamazon.com/dims4/default/95c5f0e/2147483647/strip/true/crop/2000x672+0+0/resize/1320x444!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F89%2Ff2%2F6acc49bf4ec1bc06afb497b08c9f%2Fblack-friday-banner-st3-2000x1333-st3.jpg)
- [Supporting customers, small businesses and communities this festive season](https://www.aboutamazon.co.uk/news/company-news/supporting-customers-small-businesses-and-communities-this-festive-season)
![Alexa makes privacy even easier for customers](https://assets.aboutamazon.com/dims4/default/4a200b3/2147483647/strip/true/crop/2048x1536+0+0/resize/991x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F2c%2F86%2Fdd58e2d24c74b19e60f30f60ff4a%2F50378532601-a1c8d49962-k-1.jpg)
- [Alexa makes privacy even easier for customers](https://www.aboutamazon.co.uk/news/devices/alexa-makes-privacy-even-easier)
![Amazon tops UK ranking for ‘Best Customer Service of the Decade’](https://assets.aboutamazon.com/dims4/default/182c465/2147483647/strip/true/crop/2048x1365+0+0/resize/1115x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F70%2F9a%2F4b8fdf1647118c9fc0f6ea5cfde7%2F49399478651-98434a39e5-k.jpg)
- [Amazon tops UK ranking for ‘Best Customer Service of the Decade’](https://www.aboutamazon.co.uk/news/company-news/amazon-tops-uk-ranking-for-best-customer-service-of-the-decade)
![Consumers name Amazon ‘Best Online Retailer’ at TechRadar Awards](https://assets.aboutamazon.com/dims4/default/f1f5dd2/2147483647/strip/true/crop/2997x2000+0+0/resize/1113x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F34%2Fc4%2Fb5f9cfdf4931ac515d0b3e33c334%2Famazon-hq-109.jpg)
- [Consumers name Amazon ‘Best Online Retailer’ at TechRadar Awards](https://www.aboutamazon.co.uk/news/company-news/consumers-name-amazon-best-online-retailer-at-techradar-awards)
![Amazon tops Opinium’s Most Connected Brands Index for second year](https://assets.aboutamazon.com/dims4/default/2e726a8/2147483647/strip/true/crop/3000x2000+0+0/resize/1115x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb9%2Ff3%2F6807fb304ef48f63f22913f8c62b%2Famazon-employees.png)
- [Amazon tops Opinium’s Most Connected Brands Index for second year](https://www.aboutamazon.co.uk/news/company-news/amazon-tops-opiniums-most-connected-brands-index-for-second-year)
![Amazon Day delivers new level of convenience for Prime members](https://assets.aboutamazon.com/dims4/default/65ddd99/2147483647/strip/true/crop/3000x2050+0+0/resize/1087x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fae%2F7b%2F53e6395c48c9b24cf3636487177a%2Famazonprime-1-002.jpg)
- [Amazon Day delivers new level of convenience for Prime members](https://www.aboutamazon.co.uk/news/innovation/amazon-day-delivers-new-level-of-convenience-for-prime-members)
![Amazon’s most extreme delivery](https://assets.aboutamazon.com/dims4/default/2a6d389/2147483647/strip/true/crop/2000x1333+0+0/resize/1115x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fad%2F34%2F917438014d6fa9f7250c6a36c14c%2Fmotoman-0040-blog-13.JPG)
- [Amazon’s most extreme delivery](https://www.aboutamazon.co.uk/news/job-creation-and-investment/amazons-most-extreme-delivery)
![A huge thank you to our customers for voting us the UK’s best brand for customer service](https://assets.aboutamazon.com/dims4/default/d87fbdc/2147483647/strip/true/crop/1920x1080+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7a%2Fe6%2F971cabf3421ba1e81d004037e42c%2Fgeneric-customersupport-sabrinat-002.jpg)
- [A huge thank you to our customers for voting us the UK’s best brand for customer service](https://www.aboutamazon.co.uk/news/retail/a-huge-thank-you-to-our-customers-for-voting-us-the-uks-best-brand-for-customer-service)