# Customers

![You can get 50% off Amazon Prime if you’re aged 18-24, or in higher education — here’s how](https://assets.aboutamazon.com/dims4/default/3d0f9db/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6c%2F52%2Fde8896e04736977c04d21395481d%2Famazon-prime-speed-hero.jpg)
- [You can get 50% off Amazon Prime if you’re aged 18-24, or in higher education — here’s how](https://www.aboutamazon.co.uk/news/amazon-prime/amazon-prime-discount-18-24)
![7 tips to avoid scams impersonating Amazon this Christmas](https://assets.aboutamazon.com/dims4/default/6cec497/2147483647/strip/true/crop/2000x1126+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F74%2Fdf%2F7c8705bd453dbc65b0c40cddb7a1%2Fscamstoavoid-hero-2000x1126.jpg)
- [7 tips to avoid scams impersonating Amazon this Christmas](https://www.aboutamazon.co.uk/news/retail/how-to-avoid-scams-impersonating-amazon-this-holiday-season)
![How Amazon is reducing packaging in the UK—and why it matters](https://assets.aboutamazon.com/dims4/default/280063c/2147483647/strip/true/crop/2000x1126+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F80%2F1e%2F24382abc4baf8ca78a6b8acaf0a7%2Fpackaging-hero-2000x1125.jpg)
- [How Amazon is reducing packaging in the UK—and why it matters](https://www.aboutamazon.co.uk/news/sustainability/how-amazon-is-reducing-packaging)
![Amazon announces the launch of Rufus in the UK, a new generative AI-powered conversational shopping assistant](https://assets.aboutamazon.com/f9/47/ae31234b4696b5dbe7d209beaffd/24q3-rufus-pr-uk-blogpost-header.png)
- [Amazon announces the launch of Rufus in the UK, a new generative AI-powered conversational shopping assistant](https://www.aboutamazon.co.uk/news/retail/amazon-rufus-launch-uk-generative-ai-shopping-assistant)
![Who delivers my Amazon package in the UK? See how your order gets to your front door](https://assets.aboutamazon.com/dims4/default/d1d688b/2147483647/strip/true/crop/2000x1333+0+0/resize/1115x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fce%2Fba%2F774bfc074ca28ce94d3192cf3736%2Fuk-delivery-vans-in-loading-lot-area.jpg)
- [Who delivers my Amazon package in the UK? See how your order gets to your front door](https://www.aboutamazon.co.uk/news/operations/how-your-package-gets-from-amazons-warehouse-to-your-front-door)
![How Amazon protects consumers from scams](https://assets.aboutamazon.com/dims4/default/84b36e7/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb5%2Fdb%2F6e21bf3241ce89541a19a345c39d%2Fabout-amazon-hero-customertrust-img-9.jpg)
- [How Amazon protects consumers from scams](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-consumer-scam-protection)
![How Amazon uses AI to detect fake reviews and ensure authentic customer feedback](https://assets.aboutamazon.com/dims4/default/07a6475/2147483647/strip/true/crop/1269x712+0+0/resize/1269x712!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F68%2F32%2F01d4e3ad404dbe0bd1c334de4f32%2Fai-fake-review.png)
- [How Amazon uses AI to detect fake reviews and ensure authentic customer feedback](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-ai-combat-fake-reviews)
![The top 10 toys to buy on Amazon this Christmas](https://assets.aboutamazon.com/dims4/default/f3d2895/2147483647/strip/true/crop/4488x2989+0+0/resize/1116x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F59%2F45%2F923958634389bcdc20a7384b8088%2Fpinpep-amazontopten-wi-11814.JPG)
- [The top 10 toys to buy on Amazon this Christmas](https://www.aboutamazon.co.uk/news/retail/top-10-toys-christmas-2024)
![An exclusive look inside Amazon's new European Operations Innovation Lab which is now open to the public](https://assets.aboutamazon.com/dims4/default/d938805/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe2%2F40%2Fbea787804e78affd00d378e2d314%2Fabout-amazon-hero-amzn-innovation-lab-mxp3-virtual-tour-0213-16-9-300dpi.jpg)
- [An exclusive look inside Amazon's new European Operations Innovation Lab which is now open to the public](https://www.aboutamazon.co.uk/news/company-news/european-operations-innovation-lab-tour)
![Prime Big Deal Days returns this October—here are 3 reasons to join Prime ahead of the sales event](https://assets.aboutamazon.com/dims4/default/453b48a/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fbd%2Fc1%2F3f7132bd4a6c9d883326aba3d7d5%2Faa-aug2024-pbdd-month-announcement-standard-hero-v3-2000x1125-1.jpg)
- [Prime Big Deal Days returns this October—here are 3 reasons to join Prime ahead of the sales event](https://www.aboutamazon.co.uk/news/retail/when-is-prime-big-deal-days-2024)
![Amazon expands A-to-z Guarantee in the UK to include property damage and personal injury claims](https://assets.aboutamazon.com/dims4/default/1eacb67/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fae%2Ff3%2F150a831e42d4864525b173a6607d%2Fabout-amazon-hero-customertrust-img-7-1.jpg)
- [Amazon expands A-to-z Guarantee in the UK to include property damage and personal injury claims](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-expands-uk-a-to-z-guarantee)
![Amazon releases its 2023 Brand Protection Report](https://assets.aboutamazon.com/dims4/default/05f6648/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F58%2Fc3efb7774ad1a2bf904778bd4548%2Faa-bpr-hero-image.jpg)
- [Amazon releases its 2023 Brand Protection Report](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-brand-protection-report-2023)