# Artificial Intelligence 

![Introducing Alexa.com, a new way to interact with Alexa+ in the UK   ](https://assets.aboutamazon.com/dims4/default/e50d40f/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F36%2F69%2F8a92d1b24de7a2d5c61ce2c478d5%2Fuk-alexa-2026-0001-1.jpg)
- [Introducing Alexa.com, a new way to interact with Alexa+ in the UK   ](https://www.aboutamazon.co.uk/news/devices/introducing-alexa-com-a-new-way-to-interact-with-alexa-in-the-uk)
![New AWS report reveals that nearly two-thirds of UK organisations now use AI](https://assets.aboutamazon.com/dims4/default/be59296/2147483647/strip/true/crop/3000x2000+0+0/resize/1115x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F29%2F71%2Fb59334bf4ccf86e7a4d9ce9b4db4%2Fua26-uk-manchester-header.jpg)
- [New AWS report reveals that nearly two-thirds of UK organisations now use AI](https://www.aboutamazon.co.uk/news/aws/new-aws-report-reveals-that-nearly-two-thirds-of-uk-organisations-now-use-ai)
![How Amazon uses AI to detect fake reviews and ensure authentic customer feedback](https://assets.aboutamazon.com/dims4/default/07a6475/2147483647/strip/true/crop/1269x712+0+0/resize/1269x712!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F68%2F32%2F01d4e3ad404dbe0bd1c334de4f32%2Fai-fake-review.png)
- [How Amazon uses AI to detect fake reviews and ensure authentic customer feedback](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-ai-combat-fake-reviews)
![How Amazon continues to improve the customer reviews experience with generative AI](https://assets.aboutamazon.com/dims4/default/cb04c35/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F23%2F12%2F48d87a484f3da7f389ae819e1522%2Fhero-02-woman-reviewingalt.jpg)
- [How Amazon continues to improve the customer reviews experience with generative AI](https://www.aboutamazon.co.uk/news/innovation/customer-reviews-generative-ai)
![5 AWS customers using AI and ML to build a better future](https://assets.aboutamazon.com/dims4/default/56502e4/2147483647/strip/true/crop/1600x1000+0+0/resize/1189x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe4%2F6d%2F6cd734e04b458148267e9a4c6465%2Finline-ai4good-aquabyte.jpg)
- [5 AWS customers using AI and ML to build a better future](https://www.aboutamazon.co.uk/news/aws/ai-for-good)
![ AWS VP says generative AI has the potential to transform our lives](https://assets.aboutamazon.com/dims4/default/8e28c6f/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd9%2Ff3%2Fe9d4e16e423680fbfa3f764870ec%2Fhero-swami.jpg)
- [ AWS VP says generative AI has the potential to transform our lives](https://www.aboutamazon.co.uk/news/aws/generative-ai-has-the-potential-to-transform-lives)
![How scientists are using AWS AI and ML to map the whole human brain](https://assets.aboutamazon.com/dims4/default/9de431e/2147483647/strip/true/crop/2000x1126+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F82%2F0f%2F97b6a0c3415aa58529a8504dd322%2Fmappinghumanbrain-hero.jpg)
- [How scientists are using AWS AI and ML to map the whole human brain](https://www.aboutamazon.co.uk/news/aws/how-scientists-are-using-aws-ai-and-ml-to-map-the-whole-human-brain)