# Policy news & views

![Creating a level playing field: Amazon welcomes the UK Government's consultation on VAT reform](https://assets.aboutamazon.com/dims4/default/6e19b50/2147483647/strip/true/crop/1600x900+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc2%2F6b%2F64d6bcd74bef8864f9c402d0c9fe%2Fframe-37.jpg)
- [Creating a level playing field: Amazon welcomes the UK Government's consultation on VAT reform](https://www.aboutamazon.co.uk/news/policy-news-views/creating-a-level-playing-field-amazon-welcomes-the-uk-governments-consultation-on-vat-reform)
![Creating a level playing field for UK small businesses by reforming VAT collection](https://assets.aboutamazon.com/dims4/default/fecd65c/2147483647/strip/true/crop/2001x1126+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5c%2F19%2Fa58b8a914d07971e0d6826d915ff%2Fvat.jpg)
- [Creating a level playing field for UK small businesses by reforming VAT collection](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-reform-tax-collection)
![How Amazon protects consumers from scams](https://assets.aboutamazon.com/dims4/default/84b36e7/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb5%2Fdb%2F6e21bf3241ce89541a19a345c39d%2Fabout-amazon-hero-customertrust-img-9.jpg)
- [How Amazon protects consumers from scams](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-consumer-scam-protection)
![How Amazon uses AI to detect fake reviews and ensure authentic customer feedback](https://assets.aboutamazon.com/dims4/default/07a6475/2147483647/strip/true/crop/1269x712+0+0/resize/1269x712!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F68%2F32%2F01d4e3ad404dbe0bd1c334de4f32%2Fai-fake-review.png)
- [How Amazon uses AI to detect fake reviews and ensure authentic customer feedback](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-ai-combat-fake-reviews)
![How Amazon uses AI to stop fraud and counterfeits](https://assets.aboutamazon.com/dims4/default/ebe9b46/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fbb%2F3a%2Fdd1f93b34d5987287bd779d223ee%2Faa-mar2025-rbrandprotection-standard-hero-v1-600kb-2000x1125-standard-hero-v1-600kb-2000x1125.jpg)
- [How Amazon uses AI to stop fraud and counterfeits](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-brand-protection-report-2024-ai-fraud-counterfeit-products)
![Amazon expands A-to-z Guarantee in the UK to include property damage and personal injury claims](https://assets.aboutamazon.com/dims4/default/1eacb67/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fae%2Ff3%2F150a831e42d4864525b173a6607d%2Fabout-amazon-hero-customertrust-img-7-1.jpg)
- [Amazon expands A-to-z Guarantee in the UK to include property damage and personal injury claims](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-expands-uk-a-to-z-guarantee)
![Amazon releases its 2023 Brand Protection Report](https://assets.aboutamazon.com/dims4/default/05f6648/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F58%2Fc3efb7774ad1a2bf904778bd4548%2Faa-bpr-hero-image.jpg)
- [Amazon releases its 2023 Brand Protection Report](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-brand-protection-report-2023)
![A blueprint for private and public sector partnership to improve product safety for consumers ](https://assets.aboutamazon.com/dims4/default/779edef/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F44%2F02%2F122ea8fd4c83992e60dd069527d0%2Fabout-amazon-hero-customertrust-img-7.jpg)
- [A blueprint for private and public sector partnership to improve product safety for consumers ](https://www.aboutamazon.co.uk/news/policy-news-views/how-amazon-is-improving-product-safety)
![Amazon and Microsoft team up to protect consumers from impersonation scams ](https://assets.aboutamazon.com/dims4/default/bd0696b/2147483647/strip/true/crop/2228x1254+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F2b%2F02%2F926a370d4a6b9d069a5bf009b933%2Fhero-image-v03.jpg)
- [Amazon and Microsoft team up to protect consumers from impersonation scams ](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-microsoft-protect-against-impersonation-scams)
![Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot launch first global Coalition for Trusted Reviews](https://assets.aboutamazon.com/dims4/default/7c34862/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F52%2F62%2F5a76f7b54692bdf7d8fe5efb5dcb%2Ffakereviews-hero-v1.jpg)
- [Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot launch first global Coalition for Trusted Reviews](https://www.aboutamazon.co.uk/news/policy-news-views/amazon-booking-com-expedia-group-glassdoor-tripadvisor-and-trustpilot-launch-first-global-coalition-for-trusted-reviews)
![‘This is Purpose’: Amazon commits to Purpose Coalition’s Levelling Up Goals](https://assets.aboutamazon.com/dims4/default/eeb6bd5/2147483647/strip/true/crop/1200x1200+0+0/resize/743x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fcf%2F9e%2Fef17214c46d48584b6a44937f2e9%2Flevelling-up-goals-background-1.png)
- [‘This is Purpose’: Amazon commits to Purpose Coalition’s Levelling Up Goals](https://www.aboutamazon.co.uk/news/community/this-is-purpose-amazon-commits-to-purpose-coalitions-levelling-up-goals)
![A blueprint for private and public sector partnership to stop counterfeiters ](https://assets.aboutamazon.com/dims4/default/44749b5/2147483647/strip/true/crop/1440x650+0+0/resize/1320x596!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F37%2Fc5%2Fadab40eb4aa49a1cec8b3490a2f2%2Fcounterfeit.jpg)
- [A blueprint for private and public sector partnership to stop counterfeiters ](https://www.aboutamazon.co.uk/news/company-news/a-blueprint-for-private-and-public-sector-partnership-to-stop-counterfeiters)