![Amazon You Buy We Donte campaign image featuring various hygiene products. ](https://assets.aboutamazon.com/dims4/default/4a9d703/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F64%2Fbd%2F024aca5d4f7b9060f553e0ce4091%2Fexp-az-news-1920x1080-2000x1125.jpg) # Buy two eligible products and Amazon will donate a third to charity through ‘You Buy. We Donate’ *With more than 660,000 hygiene products donated through The Multibank, Amazon’s ‘You Buy. We Donate’ initiative means shoppers can make a real difference.* --- ## **Key takeaways** - Amazon's You Buy. We Donate campaign returns from 15 October to 9 November, helping customers donate essential products to families in need. - In 2025, the campaign donated over 660,000 products to Multibanks in the UK. - The Multibank network has distributed over 22 million essential items to support more than three million families nationwide. --- Amazon’s [*You Buy. We Donate* campaign](https://www.amazon.co.uk/youbuywedonate) is returning to help end hygiene poverty in the UK. From 15 October to 9 November, for every two eligible products purchased in the same order by customers on [Amazon.co.uk](https://www.amazon.co.uk/b?node=222797401031), Amazon and its supplier partners will donate a third item at no additional cost to shoppers via the Multibank charity. The campaign aims to donate 200,000 essential items to Multibanks across the UK. ![Sir Gareth Southgate backs summer sports drive with The Multibank and Amazon](https://assets.aboutamazon.com/dims4/default/e09c7ce/2147483647/strip/true/crop/4000x2667+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F12%2F68%2F934591a348e4b7c30334c5fd145f%2Fimage002.jpg) - [Sir Gareth Southgate backs Amazon’s summer sports drive with The Multibank ](https://www.aboutamazon.co.uk/news/community/sir-gareth-southgate-backs-amazons-summer-sports-drive-with-the-multibank) The initiative launched in January 2025 and saw more than 660,000 hygiene essentials donated to [Multibanks](https://www.aboutamazon.co.uk/news/community/what-is-multibank) across the UK in its first run. Commenting during last year's campaign, **Eugenie Teasley, Amazon UK’s Head of Impact**, said: “Our customers were overwhelmingly supportive of our first *You Buy. We Donate* campaign earlier this year and as winter draws closer and families face increasingly difficult times, we wanted to team up once again with our partners in support of The Multibank in London and across the UK. “The *You Buy. We Donate* campaign offers Amazon customers the opportunity to make a huge difference to the lives of families in need while buying their everyday essential items.” ## **How can I take part in ‘You Buy. We Donate’?** ![Warehouse worker in orange vest sorting donated supplies on shelves for The Multibank charity](https://assets.aboutamazon.com/dims4/default/f336434/2147483647/strip/true/crop/6000x3028+0+0/resize/767x387!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fef%2F1c%2F2d372f4c40c3967efea3c675629c%2Fexp-storefront-banner-dt-04-updated-v3.jpg) Hygiene poverty remains a critical issue in the UK, with Amazon-commissioned research showing 20% of UK adults are worried about being able to afford basic hygiene products. The *You Buy. We Donate* campaign is part of the company’s wider mission to help tackle poverty across the UK. For every two eligible oral care, personal care, baby care, or household products you buy in the same order on [Amazon.co.uk](https://www.amazon.co.uk/b?node=212926004031&pd_rd_w=tDuBo&content-id=amzn1.sym.79aee6bb-19f6-4f81-93c2-b40cf9a78b74:amzn1.sym.79aee6bb-19f6-4f81-93c2-b40cf9a78b74&pf_rd_p=79aee6bb-19f6-4f81-93c2-b40cf9a78b74&pf_rd_r=DJ7QRKS0H6P0VFD52PRA&pd_rd_wg=W0qau&pd_rd_r=31164935-af2f-4871-8be7-6c19cb32f4bf&qid=1761034753&ref_=sxts_spkl_1_0_79aee6bb-19f6-4f81-93c2-b40cf9a78b74), Amazon and its supplier partners will donate a third item to a Multibank at no additional cost to you. ![Two people intently examining professional camera equipment on set](https://assets.aboutamazon.com/dims4/default/ccd4398/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fac%2Fdf%2F3c10d2384944a92031a83f09ab49%2Frcf-hero-2000x1125.jpg) - [£30,000 grants launched for UK charitable organisations through Amazon’s Regional Creatives Fund ](https://www.aboutamazon.co.uk/news/community/amazon-regional-creatives-fund) While shopping, look out for the ‘You Buy. We Donate’ link on the product page. You can also go to the [*You Buy. We Donate* landing page](https://www.amazon.co.uk/youbuywedonate), where you can find more details and a list of eligible products. ## What products are included? ![People work inside the Birmingham Multibank, the first in the West Mislands](https://assets.aboutamazon.com/dims4/default/01d7679/2147483647/strip/true/crop/2000x1334+0+0/resize/767x512!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F94%2F93%2F73c6b63445b0b5db564dbd91fbd6%2Famazonmultibankbirminghamedit-003.JPG) This year's campaign covers a wide range of everyday essentials, including: - **Oral care:** toothbrushes, toothpaste, and mouthwash - **Personal care and hygiene:** deodorant, incontinence pads, sanitary pads, body wash, toilet paper, and toilet tissues - **Baby care:** baby nappies and baby wipes - **Household care:** air freshener, household surface cleaner, dishwasher tablets, laundry detergent, and kitchen roll ### Which brands are involved in You Buy. We Donate? Brands participating in You Buy. We Donate include Colgate, Sanex, Tena, Bodyform, Cushelle, Plenty, Velvet, Calgon, Air Wick, Brasso, Mr Sheen, Cillit Bang, TePe, Regina, and by Amazon. ## **What is a Multibank?** A Multibank is a clothes, bedding, baby, and hygiene bank all rolled into one. The idea is simple: companies have surplus goods, while local charities and care professionals know the people who need them. Amazon and The Multibank connect the two. ![A map showing the location of all six Multibanks throughout the UK](https://assets.aboutamazon.com/dims4/default/307ed71/2147483647/strip/true/crop/1046x1040+0+0/resize/767x763!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1f%2Fb2%2Fbcd6f1164dd5b25cc8e99e845eb9%2Fmul0307-uki-multibank-graphic.png) Six Multibanks now operate across the UK, including in the [West Midlands](https://www.aboutamazon.co.uk/news/community/amazon-launches-west-midlands-multibank-birmingham) and [Manchester](https://www.aboutamazon.co.uk/news/community/new-charity-initiative-launches-to-help-more-than-50-000-families-in-need-in-greater-manchester), and they have provided more than 22 million essential items to over three million families nationwide to date. Find out more about the [latest news at Amazon](https://www.aboutamazon.co.uk/news). --- *Update: This article was originally published on 01 June 2025. It was updated on 15 October 2026 to reflect the latest You Buy. We Donate campaign dates, participating brands, and product categories.*