![AWS](https://assets.aboutamazon.com/dims4/default/3dc4979/2147483647/strip/true/crop/1058x705+202+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F39%2F23%2F92ffd0d740f5be6c31570de0b5a2%2Faws-logo.png) # Continuing to deliver good outcomes for UK customers *Get the latest updates on how AWS is empowering customers with choice and flexibility.  * *Update: This article was first published on 31 March 2026. It was updated on 15 October 2026 to reflect the latest services and features AWS has delivered for UK customers throughout 2026.* --- ## Key takeaways - Through our ongoing engagement with the Competition and Markets Authority, as well as UK customers and partners, AWS is continuing to deliver the very best tools, services, and innovation to help UK organisations thrive. - AWS is continuously investing in delivering cost-effective IT tools, making it easier for customers to work across multiple environments. - AI services are now available across a wide array of IT tools, spurring innovation and giving customers unprecedented freedom to choose. --- Over the course of 2026, AWS continued to deliver new services and features that enhance customer choice and flexibility, ensuring customers have even more freedom in how they build, operate, and [move between IT environments](https://aws.amazon.com/blogs/multicloud/aws-embraces-multicloud-heres-what-that-means-for-you/). These build on the [UK Addendum](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/legal/approved/aws-uk-customer-switching-addendum.pdf), already available to UK customers, which formalises our commitment to customer choice through clear rights around multicloud adoption, data portability, and switching. Customers who are looking for guidance on how to build and operate in a multicloud environment can take advantage of the [AWS Multicloud Program](https://aws.amazon.com/multicloud/), including receiving complimentary, cloud-agnostic consulting on features including best practices, strategies, and training. AWS customers also now have more choice than ever to run cloud and AI workloads in the UK, with a fourth [Availability Zone](https://aws.amazon.com/about-aws/whats-new/2026/08/aws-new-availability-zone-europe/) in the Europe (London) Region. The new Availability Zone delivers next-generation AI and ML capacity alongside general-purpose compute, storage, database, and other advanced cloud services to put powerful technology closer to where UK organisations operate. Customers can now distribute applications across four Availability Zones for greater fault tolerance and high availability, all with workloads kept entirely within the UK. ## **Working in multiple clouds, made simpler** For customers operating across multiple cloud environments, we've also made it easier to connect, observe, and secure workloads wherever they run. - [**AWS Interconnect – multicloud**](https://aws.amazon.com/blogs/aws/aws-interconnect-is-now-generally-available-with-a-new-option-to-simplify-last-mile-connectivity/): simplifies multicloud by providing private, resilient, high-speed connections between AWS and other cloud providers, including Google Cloud Platform and Oracle Cloud Infrastructure, and Microsoft Azure (in public preview). - [**AWS Security Hub multicloud**](https://aws.amazon.com/blogs/security/security-hub-adds-ai-workload-protection-and-multicloud-support-for-microsoft-azure/): providing users with unified security management across AWS and other cloud providers with automated resource discovery, vulnerability detection, and CIS benchmarks in a single dashboard. Customers can connect their non-AWS accounts in a few clicks and resources are continuously evaluated against the highest security standards. - [**AWS Systems Manager multicloud management**](https://aws.amazon.com/about-aws/whats-new/2026/06/aws-systems-manager-multicloud-vm/): customers can connect and manage multicloud environments in AWS Systems Manager without manual agent installation. - [**CloudWatch multicloud interface**](https://aws.amazon.com/about-aws/whats-new/2026/06/amazon-cloudwatch-otel-metrics/): improves multicloud observability by consolidating telemetry from multiple cloud providers into a single view using OpenTelemetry, complementing CloudWatch Omni by integrating with existing monitoring workflows. - [**CloudWatch Omni**](https://aws.amazon.com/blogs/aws/introducing-amazon-cloudwatch-omni-collaborative-ai-powered-observability-for-your-applications/): a unified multicloud observability tool for engineering teams to understand the health of their applications and AI agents wherever they run, built on the open-standard OpenTelemetry so any instrumented workload can send metrics, logs, and traces regardless of where it runs. ## **AI tools that work anywhere** We're embracing open standards so AI tools work across multiple environments, giving developers and organisations more freedom to build. - [**AgentCore Gateway**](https://aws.amazon.com/about-aws/whats-new/2026/02/amazon-bedrock-server-side-tool-execution-agentcore-gateway/):a fully managed AI gateway that gives agents a single, secure entry point to tools, other agents, and large language models, with built-in support for routing inference requests across model providers as well as any custom endpoint, so customers can operate across multiple clouds without building separate integrations for each. Built with native support for the Model Context Protocol (MCP), AgentCore Gateway enables customers to connect their AI applications to services across cloud environments through one unified, secure interface. - [**AWS DevOps Agent**](https://aws.amazon.com/about-aws/whats-new/2026/03/aws-devops-agent-generally-available/): an AI-powered agent that helps customers investigate and resolve incidents across AWS, multicloud, and on-premises environments, integrating with tools such as Datadog, Splunk, and Grafana via the open-source MCP. - [**AWS MCP Server**](https://aws.amazon.com/blogs/aws/the-aws-mcp-server-is-now-generally-available/): gives AI agents secure, authenticated access to over 15,000 AWS API operations through the open-source MCP, at no additional charge. AWS is also a member of the MCP steering committee and collaborates with other framework developers because we believe open standards benefit everyone – customers, developers, and the industry. - [**OAuth 2.0 support** **for AWS MCP Server**](https://aws.amazon.com/blogs/security/introducing-oauth-support-for-aws-mcp-server/): customers can now connect agents to the AWS MCP Server using the same credentials and sign-in methods that they already use for connecting to the AWS Management Console or AWS Command Line Interface (AWS CLI) through a familiar browser-based experience powered by industry-standard OAuth. - **AWS Documentation for AI agents:** every documentation page for AWS services is now delivered in machine-readable [Markdown format](https://builder.aws.com/content/3D9Q3xBKwf48w07AeBy8EjhTIgj/aws-documentation-now-serves-markdown-save-tokens-time-and-your-sanity), making it easier for both AI tools and developers to use. In addition, [AWS Documentation MCP Server](https://aws.amazon.com/about-aws/whats-new/2026/05/aws-mcp-server/) provides programmatic access to AWS documentation for developer tools and AI assistants free of charge, with no need for AWS credentials. ## **Getting started, made easier** We're also making it simpler for customers to get started on their cloud journey and stay in control. - **Identity and Access Management (IAM) Tools**: AWS has introduced a number of new features that make it easier for customers to set up IAM policies and get started on their cloud journey with AWS. A new simplified experience allows builders to [sign up for AWS](https://aws.amazon.com/blogs/aws/aws-reimagines-the-getting-started-experience/) using an existing identity from providers including Google, GitHub, and Apple, with no credit card required for most new users. - **The open-source** [**IAM Policy Autopilot**](https://aws.amazon.com/about-aws/whats-new/2026/05/iam-policy-autopilot/) **tool** automates the creation of AWS IAM policies by analysing application source code across multiple languages, giving builders the flexibility to work with the tools and languages they already use. These launches represent a continued investment in giving UK customers more choice, more capability, and more control over how they build and operate in the cloud. Whether customers are connecting across clouds, adopting AI, or running the latest models in London, one principle continues to guide AWS: customers should have the freedom to choose the solutions that work best for them. AWS has been [making IT more open and accessible for 20 years](https://www.aboutamazon.com/news/aws/aws-cloud-computing-it-services) and will continue to do so for all UK organisations. *The original article published on March 31, 2026 follows.* --- ## Delivering good outcomes for UK customers Over several years, we’ve worked closely with the Competition and Markets Authority as they examined competition for UK cloud services. We welcomed the opportunity to show that we are delivering competition, innovation, and value for UK customers and the broader UK innovation economy. Given the growth and dynamism of the technology sector, particularly as AI transforms it and the broader economy, we were disappointed when the CMA’s Final Report recommended that AWS be designated under the UK’s Digital Markets regime. But the CMA made clear they would continue their thorough review so that the CMA Board’s prioritisation decision accurately reflected the industry’s dynamism and secured its benefits for the UK. They continued to engage deeply to identify any potential constraint to rapid innovation and access to cutting-edge technology. We embraced that path, leading to an additional period of close engagement that has been both productive and transparent. In addition to addressing broader industry trends and technological developments, the CMA has used this engagement to examine valuable feedback from cloud customers throughout the UK, as well as companies across the broader industry. This process ensures that UK customers benefit fully from the very best the industry has to offer. With AI fundamentally changing the way customers engage with technology services, this engagement has delivered deeper insight and clarity about solutions that address customer feedback and foster continued vibrant competition and innovation. As a direct result of this engagement, today we are announcing a new [UK Addendum](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/legal/approved/aws-uk-customer-switching-addendum.pdf) that formalises our commitment to customer choice through clear, comprehensive rights around multicloud adoption, data portability, and switching processes. We have also agreed to continued, structured engagement with the CMA as we support their efforts to ensure the cloud continues to power the UK’s thriving innovation economy for years to come. ## What we're building for UK customers The cloud industry thrives when customers can freely choose the best solutions for their needs, combine technologies from multiple providers, and move workloads efficiently. Our UK Addendum reinforces our commitment to reducing fees and technical obstacles to interoperability and fostering a cloud that empowers customer choice and flexibility. Here are just some of the steps we’ve taken toward that vision, informed by our engagement with the CMA and our focus on UK customers and the UK innovation economy: **Supporting emerging interoperability standards.** As new AI technologies have emerged, we’ve supported emerging interoperability protocols, such as the Model Context Protocol (MCP), which enables AI applications to securely connect with data sources across different systems, and Agent-to-Agent protocol (A2A) which enable standardised communication between AI agents across different providers. We've joined the MCP steering committee and collaborated with other framework developers because we believe open standards benefit everyone — customers, developers, and the industry. **Enabling easier data transfer across clouds.** We announced AWS Interconnect multicloud in November 2025, allowing customers to transfer data between cloud service providers through dedicated private connections at a flat price, no data transfer fees, and with a free tier, when it reaches general availability. The service will be available from our London Region at launch; we are committed to expanding the service’s coverage and will provide regular updates on partnerships with new cloud providers and geographic availability.  **Simplifying multicloud identity management.** We’ve also introduced AWS IAM Outbound Identity Federation which enables customers to federate their AWS identities to external services using tokens. This means that customers don’t need to configure their credentials every time when using external services. This simplifies secure multicloud solutions. **Enhancing multicloud security.** Upcoming updates to AWS Security Hub will enhance multicloud capabilities, using a common data layer designed to unify security signals from any environment. We’ll announce additional multicloud management options throughout 2026. **Streamlining AI agent development and interoperability.** [Strands Agents](https://aws.amazon.com/blogs/opensource/introducing-strands-agents-1-0-production-ready-multi-agent-orchestration-made-simple/), AWS-developed open-source AI SDKs, further simplify the development process for AI agents by allowing them to easily communicate with each other in just a few lines of code. ## A constructive path forward The CMA’s engagement through its Digital Markets regime has brought essential industry expertise and understanding, aligning with our commitment to deliver best-in-class outcomes for UK customers and the UK innovation economy. We’ve committed to continued engagement to help achieve those goals. As part of that commitment, we will: - Regularly report on trends we are seeing in technological development and how customers are adopting and using our services, including those designed to facilitate switching and multicloud; - Share updates on services and features that advance customer choice and flexibility, while lowering fees or technical obstacles to interoperability, including our response to services feedback and feature requests from AWS’s customers; - Work with the CMA as they present the views of UK organisations about their experience of cloud services, and collaborate on solutions to specific technical obstacles to interoperability that are identified through the CMA’s engagement with those customers; - Assess relevant regulatory developments in other parts of the world, working with the CMA to determine their applicability to UK customers. For example, as we continue engaging with the European Commission as it develops cloud interoperability standards, we’ll work closely with the CMA to identify where UK customers can benefit from the outcomes of that process. We’re confident in the benefits our continued engagement with the CMA will provide. We’ll keep UK customers informed as this work progresses, and we’ll publish any further changes to enhance customers’ ability to switch or adopt multicloud strategies. We embrace direct customer feedback as a key tool for continued innovation, and this process will facilitate the CMA’s continued close scrutiny of this industry and provide a direct channel to raise potential concerns or reassess our status under the Digital Markets regime. **Our focus remains unchanged: empowering choice, fostering flexibility, and competing vigorously to earn customer trust every single day.** We're excited about the future of cloud computing in the UK and the role that AI will play in transforming how businesses operate and innovate. Through continued engagement with the CMA and UK customers, we’ll deliver the tools, services, and flexibility that UK businesses need to thrive. We look forward to building that future together.