{"@context":"https://schema.org","@type":"WebPage","contentId":"0000019a-e4cc-d592-a59f-eeff017c0039","url":"https://www.aboutamazon.co.uk/who-we-are","name":"About Us","description":"Amazon's mission is to be Earth's most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. ","primaryImageOfPage":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/c06c81a/2147483647/strip/true/crop/2000x1000+0+63/resize/1200x600!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F27%2F7a%2F3953910b4dffa21d643d59a540f2%2Fupskilling1.jpg","width":"1200","height":"0"},"text":"Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our [Leadership Principles](https://www.aboutamazon.com/about-us/leadership-principles).\n\n### Learn more about us\n\n![Amazon employee in safety vest smiling next to blue delivery carts](https://assets.aboutamazon.com/dims4/default/ef571a5/2147483647/strip/true/crop/1688x1125+133+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa7%2Fda%2F8f5966c94ef393482898973bb42a%2Fhiring-blog-2-hero-2000x11251.jpg)\n\n- [What We Do](https://www.aboutamazon.co.uk/what-we-do-uk)\n\n![Three seperate photos showing smiling Amazon employees standing infront of and inside fulfilment centres](https://assets.aboutamazon.com/dims4/default/c91dbc4/2147483647/strip/true/crop/2435x1623+224+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F0e%2F6e%2F0aade7de4fc79e2eb54d260cfcdf%2Fcareer-choice.png)\n\n- [Amazon in the UK](https://www.aboutamazon.co.uk/impact/economy)\n\n![EV Rickshaw Driver in India](https://assets.aboutamazon.com/dims4/default/2fe4452/2147483647/strip/true/crop/5976x3984+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd8%2F4a%2F6639418648268bf2bcdedda8837f%2F200114-srm-india-bobmiller-delivered-0373.jpg)\n\n- [Working at Amazon](https://www.aboutamazon.co.uk/our-workplace)\n\n![Web Hero-Leadership Principles ](https://assets.aboutamazon.com/dims4/default/0c6f1f9/2147483647/strip/true/crop/2000x1333+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa9%2Fad%2F6c43a5e44746a34935d25f8a6422%2Fweb-hero-leadership-principles-2.jpg)\n\n- [Leadership Principles](https://www.aboutamazon.com/about-us/leadership-principles)\n\n![Amazon smile logo](https://assets.aboutamazon.com/dims4/default/1caf384/2147483647/strip/true/crop/1600x1067+0+267/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F41%2Fb7%2F95c34d494772ac847d0d885f8e7b%2Fsquid-orange-logo.jpg)\n\n- [Awards and Recognition](https://www.aboutamazon.co.uk/who-we-are/awards-and-recognition)\n\n![Shareholder letter hero with smile](https://assets.aboutamazon.com/dims4/default/4ee955e/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F41%2F7f%2F016ff0e048e9bb7a042e39be34b6%2Fshareholder-letter-2025-1-1.png)\n\n- [Shareholder Letters](https://www.aboutamazon.com/about-us/shareholder-letters)\n\nAmazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about [how we help our employees grow their skills and careers](https://www.aboutamazon.co.uk/workplace/upskilling).\n\n### Latest news\n\n![Amazon delivery driver holds an Amazon Now parcel. ](https://assets.aboutamazon.com/dims4/default/1ab823f/2147483647/strip/true/crop/1350x900+125+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8a%2F5d%2F541970b343e99548a04b252516f6%2Fbuck-amazon-manchester-296-final-cropped.jpg)\n\n- [How Amazon makes shopping better, easier, and more affordable every day for customers in the UK](https://www.aboutamazon.co.uk/news/retail/how-amazon-makes-shopping-better-easier-and-more-affordable-every-day-for-customers-in-the-uk)\n\n![Alan Carr and Mel Giedroyc smile wearing flight suits and waving next to a small airplane ](https://assets.aboutamazon.com/dims4/default/9c5a9c9/2147483647/strip/true/crop/6980x4653+646+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fea%2F5e%2F9d5ae286432bb8012b971fc951c5%2Falan-carrs-great-big-bucket-list-2.jpg)\n\n- ['Alan Carr's Great Big Bucket List': Trailer, release date, and how to watch on Prime Video](https://www.aboutamazon.co.uk/news/entertainment/alan-carrs-great-big-bucket-list-on-prime-video)\n\n![Illustration of  a woman relaxing in green armchair while reading a book](https://assets.aboutamazon.com/dims4/default/f46eef4/2147483647/strip/true/crop/2433x1622+224+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff5%2Fb9%2F777eb5e24a45a99c3bd256511c79%2Fkindle-storyteller-3.png)\n\n- [Kindle Storyteller Award: What is it, how to enter, and 2026 winner](https://www.aboutamazon.co.uk/news/books-and-authors/how-to-enter-amazons-kindle-storyteller-award)\n\n![Kaleb Cooper stands with his arms arms outstretched in the air, on a bridge over a river.](https://assets.aboutamazon.com/dims4/default/dfa4d90/2147483647/strip/true/crop/1673x1115+163+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F25%2F5c%2Ff8b2c204425c91c1e92bbb19eddf%2F1-kaleb-off-the-farm-cropped.jpg)\n\n- ['Kaleb Off The Farm': Release date, first look, and everything we know](https://www.aboutamazon.co.uk/news/entertainment/kaleb-off-the-farm)\n\n![Amazon Music Xmas Exclusive with Elton John and CMAT](https://assets.aboutamazon.com/dims4/default/9b3cb49/2147483647/strip/true/crop/1538x1025+231+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd0%2F6c%2F63ecc2a64715be865a1f6e8f3f87%2Fdownload-1.gif)\n\n- [Elton John and CMAT unwrap a new \"Step Into Christmas\" on Amazon Music](https://www.aboutamazon.co.uk/news/entertainment/elton-john-cmat-step-into-christmas-amazon-music)\n\n![A woman accesses Amazon Seller Wallet on a laptop. ](https://assets.aboutamazon.com/dims4/default/a9e1f51/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F40%2Fa9%2F341ece974c8e8fcb54241eb1b1a4%2Fsw-uk-pr-01-2000x1125.jpg)\n\n- [It’s now easier for sellers in the UK to manage their money on Amazon ](https://www.aboutamazon.co.uk/news/small-businesses/its-now-easier-for-UK-sellers-to-manage-their-money-on-amazon)\n\n![A collection of toys from the Toys We Love range.](https://assets.aboutamazon.com/dims4/default/6e6175f/2147483647/strip/true/crop/1620x1080+150+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7c%2F91%2Fbdb1483348558dd3a4c33660ff17%2Ftoys-we-love-gif.gif)\n\n- [The top toys to buy on Amazon this Christmas in the UK](https://www.aboutamazon.co.uk/news/retail/top-amazon-toys-christmas-2026)\n\n![A timelapse of the build of Amazon's newest delivery station in Stockton-on-Tees ](https://assets.aboutamazon.com/dims4/default/66bf76f/2147483647/strip/true/crop/843x562+70+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8f%2Fb9%2F0c2ee14a4846ad3cc6aa5980233a%2F2-final-amazon-gif-24-8mb.gif)\n\n- [Inside Amazon's first delivery station pursuing net-zero carbon in the UK](https://www.aboutamazon.co.uk/news/operations/inside-amazons-first-net-zero-carbon-delivery-station-in-the-uk)\n","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}