{"@context":"https://schema.org","@type":"WebPage","contentId":"0000017e-2b88-db14-a57e-3f9ec1500000","url":"https://www.aboutamazon.co.uk/packaging","name":"Packaging","description":"Amazon partners with brands around the world to reduce brand-supplied packaging and the need for Amazon to add additional protective packaging.","primaryImageOfPage":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/53f5840/2147483647/strip/true/crop/1200x600+0+100/resize/1200x600!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F2b%2F68%2F082e001846dbae46f27ff934176b%2Funp-amazon-40813-bhx2-interiors005.JPG","width":"1200","height":"0"},"text":"![A child smiles as they open up a package that contains a green toy tractor.](https://assets.aboutamazon.com/dims4/default/5821214/2147483647/strip/true/crop/2229x1486+411+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb0%2F7d%2F53a798b84f98a787938af06b1b37%2Fvine-birthday-ffp-tractors.jpeg)\n\n### Less packaging, more smiles, better brands\n\nSince 2015, Amazon has reduced packaging weight per shipment by over 38% and eliminated more than 1.5 million tons of packaging. Amazon invites Vendors to participate in Frustration-Free Packaging (FFP) programmes, which set industry standards and guidance for brands. Optimised packaging delights customers, is more sustainable and improves operations.\n\n![Jeff Bezos talks to employees at a fulfillment center](https://assets.aboutamazon.com/dims4/default/ea50495/2147483647/strip/true/crop/2483x1655+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F0d%2F55%2F61b59baa4ac7953f50741d37b602%2Foverview-page-image-3.png)\n\n### Where it all began \n\nAmazon's Founder and CEO, Jeff Bezos, introduced Frustration-Free Packaging, a programme for Vendors to deliver products inside smaller, easy-to-open, recyclable cardboard boxes with less packaging material (and no frustrating plastic clamshells or wire ties). From its start, Frustration-Free Packaging has been focused on delighting customers by reducing the packaging size and amount of materials.\n\nTraditional retail requires packaging to be oversized so that products appeal more to customers while on display shelves. Unlike traditional retail, e-commerce does not require any excess packaging. Frustration-Free Packaging helps ensure packaging is the right size and utilises recyclable materials to further reduce our paper and non-recyclable material consumption.\n\nIn 2018, Amazon introduced a programme that offered financial incentives to Vendors who converted packaging designed for traditional retail into FFP designed for e-commerce.\n\n![frustration free packaging box on a doorstep ](https://assets.aboutamazon.com/dims4/default/ae522ed/2147483647/strip/true/crop/700x467+0+33/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F0d%2F09%2F75690fca44e997b4061533cc16bc%2Fffp-box.jpeg)\n\n### Where we are headed\n\nAs a founding member of The Climate Pledge, we are advancing towards our commitment to be net-zero carbon emissions by 2040, 10 years ahead of the Paris Agreement. As part of this goal, we are expanding our FFP partnerships with Vendors to more shipments. We want to grow the proportion of shipments that are easy to open, 100% recyclable and that Amazon can ship without adding protective packaging to our Vendors.\n\n[Discover the many benefits](https://www.aboutamazon.co.uk/packaging/case-studies) that brands have realised.\n\n### Get Started\n\n![Design Banner ](https://assets.aboutamazon.com/dims4/default/504c1b6/2147483647/strip/true/crop/840x560+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F87%2F3f%2Fdfdfd622442684325373ccd21d60%2Fdesignheaderv2-1.jpg)\n\n- [Step 1. Design](https://www.aboutamazon.co.uk/packaging/design)\n\n![An Amazon customer smiles as they unbox a package on their couch.](https://assets.aboutamazon.com/dims4/default/d0343c3/2147483647/strip/true/crop/4920x3280+8+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd3%2F89%2F95ecacea49c9923681d987128765%2Famazon-product-434.jpeg)\n\n- [Step 2. Test and certify](https://www.aboutamazon.co.uk/packaging/testing)\n\n![packaging](https://assets.aboutamazon.com/dims4/default/c584533/2147483647/strip/true/crop/720x480+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F74%2Fb3%2Fec751d0b41c0baddab50fc6fa20d%2Fimg-2173.png)\n\n- [Step 3. Enrol](https://www.aboutamazon.co.uk/packaging/enrol)\n\n![Woman working on a laptop computer, her hands are posed over the keyboard of the device. ](https://assets.aboutamazon.com/dims4/default/2f89af7/2147483647/strip/true/crop/2000x1333+0+40/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff9%2Fc2%2Fc75158e54312b508826ad6e67988%2Fwoman-on-laptop-wfh-office.jpg)\n\n- [Case Studies](https://www.aboutamazon.co.uk/packaging/case-studies)\n\n### Explore the site in other languages\n\n![Spain flag](https://assets.aboutamazon.com/dims4/default/2c838eb/2147483647/strip/true/crop/405x270+38+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F0d%2F3e%2Fc9f0cf764a1c920fe258ccd5503e%2Fes-flag.jpg)\n\n- [Spain (España)](https://www.aboutamazon.es/embalaje)\n\n![France flag](https://assets.aboutamazon.com/dims4/default/a576cb5/2147483647/strip/true/crop/405x270+38+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5b%2Fb4%2F81aecbf6486481ae10117c2687b2%2Ffr-flag.jpg)\n\n- [France (French) ](https://www.aboutamazon.fr/emballage)\n\n![Germany flag](https://assets.aboutamazon.com/dims4/default/3c67cbe/2147483647/strip/true/crop/405x270+38+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc6%2F4e%2F91768d4940d1a86f1f2716643f81%2Fde-flag.jpg)\n\n- [Germany (Deustchland)](https://www.aboutamazon.de/verpackung)\n\n![Italy flag](https://assets.aboutamazon.com/dims4/default/602f399/2147483647/strip/true/crop/405x270+38+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa9%2Fee%2Fddb74a7c410fa1fc50bebf9455fb%2Fit-flag-copy-cropped.png)\n\n- [Italy (Italia)](https://www.aboutamazon.it/imballaggio)\n","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}