{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000180-fbc9-dc31-a7d9-ffedef3e0002","url":"https://www.aboutamazon.co.uk/news/retail/the-3-secrets-of-shopping-fashion-on-the-amazon-app","headline":"The three secrets of shopping Fashion on the Amazon app","description":"Customers can unlock relevant sizing, style advice and other helpful features when they shop Fashion on the Amazon app.","datePublished":"2022-05-26T10:22:59.943Z","dateModified":"2022-05-26T10:22:59.943Z","author":[{"@type":"Person","name":"Amazon staff"}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/11057ea/2147483647/strip/true/crop/6720x4480+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F10%2F23%2F181fa6ed47ae820bc166327ec33a%2Famazon-fashion-modelos.jpg","width":"300","height":"200"},"articleBody":"![Con un fondo de color beige y cuatro modelos posando. Dos modelos racializadas con cuerpos no normativos y otras dos modelos delgadas, una rubia con media melena y otra con el pelo negro largo. Todas van vestidas con conjuntos marrones, beiges y gris. De izquierda a derecha, dos mujeres racializadas. La primera van con un jersey estrecho marrón claro y una falta estrecha de color marrón. Lleva trenzas. La segunda mujer va con un mono de color beige y un cinturón estampado de color negro. La tercera mujer va con un vestido beige palabra de honor con el cuerpo arrigado. La cuarta va con una chaqueta gris de punto y un pantalón a conjunto, Debajo lleva un jersei de color marrón de punto estrecho. ](https://assets.aboutamazon.com/dims4/default/11057ea/2147483647/strip/true/crop/6720x4480+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F10%2F23%2F181fa6ed47ae820bc166327ec33a%2Famazon-fashion-modelos.jpg)\n\n# The three secrets of shopping Fashion on the Amazon app\n\n*Customers can unlock relevant sizing, style advice and other helpful features when they shop Fashion on the Amazon app. *\n\nAmazon Fashion is inventing new hassle-free ways to help customers access any style they want, and find the right size first time round. Fashion should always feel good, that’s why shopping Fashion on the Amazon app is built to give customers an experience they will love through three inventive tools.\n\nThe tools help with personalised sizing recommendations across multiple brands, provide a visual search function from just an image or screenshot, and offer concierge-level convenience for Amazon Prime members.\n\nFind out more about the three key tools:\n\n### Getting it right, first time round\n\nAt Amazon Fashion we are giving customers additional support to make choosing the right size easier when shopping across different brands. When customers shop using the Amazon app, they’ll get an automatically generated size recommendation for each item they view. The recommendation is based on previous purchases, returns, and even items customers didn’t like.\n\nTo help support their shopping choices, customers can filter customer reviews by height and weight to see the feedback that best matches their body type. Due to these new features for sizing, the number of European customers who returned fashion items due to fit reasons decreased by more than 17 per cent in the last two years.\n\n![En el salón de una casa hay una sofá con un cojín de color beige,con tres cojines del mismo color. En el sofá hay un cuadro apoyado con unas figuras geométricas de color azul, morado y amarillo. Hay una ventana con una cortina de color blanco. Entre el sofá y la ventana hay una mesa redonda baja de color blanco, un vaso de cristal rosa transparente y un jarrón. En el suelo hay una caja marrón abierta con papel de envolver. Sobre el sofá dos pantalones plegados, uno beige y otro marrón. Apoyado en el brazo del sofá, otro pantalón de color marrón. ](https://assets.aboutamazon.com/dims4/default/1492814/2147483647/strip/true/crop/7522x5017+0+0/resize/767x512!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F01%2F4a%2Fd3923572438585dc5e958427954e%2Famazon-fashion-pantalones.jpg)\n\n### StyleSnap - the personal shopping assistant\n\nUsing [StyleSnap](https://www.aboutamazon.co.uk/news/innovation/stylesnap-will-change-the-way-you-shop-forever), customers can upload a photo or a screenshot of a look they love to find similar items on site. Powered by artificial intelligence, this feature uses deep learning technology to scan images and recognise garment colours, shapes, and outfit styles — giving customers recommendations for similar items across Amazon Fashion that match the look. Like a personal shopping assistant, but with the entire Amazon Fashion selection to hand. Since it first launched in the US in 2019, tens of millions of customers and influencers across the US, EU and India have visited StyleSnap.\n\n*To use StyleSnap, tap the camera symbol in the app’s top search bar.*\n\n### Try at home before you buy\n\nWhether customers change their mind or if the fit isn’t perfect, we have them covered. Available to Amazon Prime members in the UK, the [Prime Try Before You Buy](https://www.amazon.co.uk/b?node=14369534031&bbn=14434870031&ref=tbyb_huc_faq_tbyb_faq) service makes shopping for fashion more convenient than ever. Customers can try on their favourite fashion in the comfort of their home for free, paying only for the items they want to keep. They can shop and try more than 10 million styles from thousands of brands without the worry of multiple refunds. Millions of customers around the globe have already used Prime Try Before You Buy to find products they love.\n\n*To use, select ‘Prime Try Before You Buy’ under ‘Fashion & Beauty’ via the Amazon app menu icon.*\n\n![En el salón de una casa hay una sofá con un cojín de color beige, una alfombra trenzada de algodón de yute beige. Encima de la alfombra hay una mesas que es como una pieda y encima una jersei de lana de color azul desplegado y dentro de una caja de color marrón, otro jersey trenzado de color morado. ](https://assets.aboutamazon.com/dims4/default/890db1c/2147483647/strip/true/crop/7891x5263+0+0/resize/767x512!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6a%2Fd5%2F40b6615043bb833fc1d05b8ec85a%2Famazon-fashion-jerseis.jpg)\n\nIn addition to these tools, Amazon Fashion is helping customers style their new favourite items too. Based on what they decide to purchase, we suggest garments and accessories to complete their look.\n\nAll three of these handy features are backed up by Customer Reviews and Questions, available instantly on the app. In one tap customers get access to reviews and answers that help inform their shopping choices.\n\n### Download the Amazon App\n\nInside the app, customers will find curated stories and style edits to help navigate the very best of Fashion at Amazon, from the latest styles to their favourite brands. They can browse unique fashion shoots and inspirational content, freshly updated throughout the seasons, showcasing hand-picked pieces that match what each customer is looking for.\n\nTo try these features, open the Amazon app and head to the menu icon on the right-hand side of the screen, select ‘Fashion & Beauty’, then choose a category to begin.\n\n**Meet the [teams shaping the future of fashion at Amazon](https://www.aboutamazon.co.uk/news/working-at-amazon/meet-the-teams-shaping-the-future-of-fashion-at-amazon).**","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}