{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000189-3f7b-de17-a1c9-3fff66b30001","url":"https://www.aboutamazon.co.uk/news/retail/shop-amazon-prime-day-deals-2023","headline":"Prime Day 2023: Find some of the best deals from Amazon across every shopping category","description":"This Prime Day, you can shop great deals from big brands including Ninja, Tefal, Peloton and Barbie.\n","datePublished":"2023-07-12T08:01:00Z","dateModified":"2023-07-12T08:01:00Z","author":[{"@type":"Person","name":"Amazon staff"}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/fa7e84b/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa5%2F5e%2F1825fcbf4a95ae14745030956f2d%2Fprimedaydealsannouncement-share-img.jpg","width":"300","height":"200"},"articleBody":"![Prime Day Deals 2023](https://assets.aboutamazon.com/dims4/default/fa7e84b/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa5%2F5e%2F1825fcbf4a95ae14745030956f2d%2Fprimedaydealsannouncement-share-img.jpg)\n\n# Prime Day 2023: Find some of the best deals from Amazon across every shopping category\n\n*This Prime Day, you can shop great deals from big brands including Ninja, Tefal, Peloton and Barbie.*\n\nGreat deals across every category are going live throughout Prime Day. Check out the list below and then [visit the Prime Day page](https://www.amazon.co.uk/primeday) to start shopping. \n\n![A Prime Video logo attached to the wall inside the Amazon London office, LHR16](https://assets.aboutamazon.com/dims4/default/55dbdab/2147483647/strip/true/crop/1997x1331+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F49%2Fc0%2Fbf97dd0444aea0208caa6448a804%2Flhr16-march-2023-15.jpg)\n\n- [How to sign up for a free Prime membership trial](https://www.aboutamazon.co.uk/news/amazon-prime/free-prime-membership-trial)\n\n### Some of the top deals to discover on Prime Day 2023:\n\n[**Amazon Devices**](https://www.amazon.co.uk/primeday?deals-widget=%257B%2522version%2522%253A1%252C%2522viewIndex%2522%253A0%252C%2522presetId%2522%253A%2522deals-collection-amazon-devices%2522%252C%2522sorting%2522%253A%2522FEATURED%2522%257D)**:** Save up to 58% on select Amazon Devices this Prime Day, including the [all new Echo Pop](https://www.amazon.co.uk/echo-pop/dp/B09ZX9NP2W?ref_=Oct_DLandingS_D_572f36ea_2), Echo Show 5 and Echo Show 5 Kids, Fire TV Stick 4K Max, [Kindle Scribe](https://www.amazon.co.uk/kindle-scribe/dp/B09BSQ8PRD/ref=sr_1_1?), [Fire Max 11 tablet](https://www.amazon.co.uk/fire-max-11-64-gb-with-ads/dp/B0B2SDTSJ8/ref=sr_1_1), [Kindle Paperwhite](https://www.amazon.co.uk/kindle-paperwhite-16-gb-now-with-a-68-display-and-adjustable-warm-light-without-ads/dp/B09TMF6742/ref=sxin_16_pa_sp_search_thematic_sspa), [Ring Video Doorbell](https://www.amazon.co.uk/Staging-Product-Receive-and-Stow/dp/B09NLDP43C?ref_=Oct_DLandingS_D_ff259e44_15), [Ring Indoor Camera](https://www.amazon.co.uk/ring-indoor-camera-2nd-gen-by-amazon-plug-in-indoor-security-camera/dp/B0B6GKH3C2?ref_=Oct_DLandingS_D_ff259e44_2) and [Ring Intercom](https://www.amazon.co.uk/ring-intercom-by-amazon/dp/B09JB7PLB6?ref_=Oct_DLandingS_D_ff259e44_21).\n\n**Automotive:** Save up to 30% on Automotive brands including Noco, Dometic, Castrol and Glart.\n\n**Baby:** Save up to 60% on Feeding Equipment including Tommee Tippee and Phillips, up to 50% on Monitors & Nursery Décor from Hubble, Nanit and Chicco and up to 40% on Car Seats & Strollers including [Cybex](https://www.amazon.co.uk/deal/de538b53?showVariations=true&pf_rd_r=X26948G4S68FK734JAV9&pf_rd_t=Events&pf_rd_i=primeday&pf_rd_p=704bf9e3-d65f-48e3-9600-debb2f4f6f71&pf_rd_s=slot-6&ref=dlx_prime_gd_dcl_img_6_de538b53_dt_sl6_71) and [Baby Jogger.](https://www.amazon.co.uk/All-Terrain-Pushchair-Lightweight-Foldable-Stroller/dp/B09KX4SBTW/ref=sxin_17_sbv_search_btf?)\n\n[**Beauty**](https://www.amazon.co.uk/primeday?deals-widget=%257B%2522version%2522%253A1%252C%2522viewIndex%2522%253A0%252C%2522presetId%2522%253A%2522deals-collection-beauty%2522%252C%2522departments%2522%253A%255B%2522117332031%2522%255D%252C%2522sorting%2522%253A%2522FEATURED%2522%257D)**:** Save up to 60% on Fragrance from Ghost, Hugo Boss, Calvin Klein & more. Save up to 50% on Haircare from [TIGI](https://www.amazon.co.uk/deal/fb1ca270?moreDeals=ae7cc89c%2Cadbb910c%2C05d52c89&searchAlias=beauty&showVariations=true&pf_rd_r=CE35H0RSJ5TBARVXGQAF&pf_rd_t=Events&pf_rd_i=primeday&pf_rd_p=704bf9e3-d65f-48e3-9600-debb2f4f6f71&pf_rd_s=slot-6&ref=dlx_prime_gd_dcl_img_4_fb1ca270_dt_sl6_71), Kérastase, Redken and more as well as Skincare including Olay, CeraVe, Garnier and more.\n\n**Beer, Wine & Spirits:** Save up to 35% off on Beers, Wine and Spirits including 30% off on Highland Park Scotch, G.H Mumm Champagne and Baileys Cream Liqueur.\n\n**Wireless electronics:** Save up to 45% on smartphones, wearables and accessories from A[pple, Google, Samsung, Garmin, Xiaomi, and more](https://www.amazon.co.uk/deal/c93b86e1?pf_rd_r=BREQD5GE01KDBZ7T201V&pf_rd_t=Events&pf_rd_i=primeday&pf_rd_p=704bf9e3-d65f-48e3-9600-debb2f4f6f71&pf_rd_s=slot-6&ref=dlx_prime_gd_dcl_img_1_c93b86e1_dt_sl6_71).\n\n![An illustrated image of miscellaneous electronic devices on a blue background.](https://assets.aboutamazon.com/dims4/default/46a273e/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Faf%2F2a%2Faf15ef734d459422508a42dce876%2Finline-electronics.jpg)\n\n**Furniture:** Save up to 30% on mattresses, home office, living room, children's furniture & more.\n\n**Garden:** Save up to 30% on garden products including [Keter,](https://www.amazon.co.uk/Keter-Outdoor-Plastic-Storage-Furniture/dp/B003AQH3J2?ref_=Oct_DLandingS_D_46a6418a_0) Charbroil and Roundup.\n\n**Grocery:**[Save up to 30% on coffee from brands including Starbucks, Tassimo and Lavazza](https://www.amazon.co.uk/deal/eec0cd23?moreDeals=023631df%2Cc267f2c2&showVariations=true&pf_rd_r=C701Q96RVZZ98V8W3DQM&pf_rd_t=Events&pf_rd_i=primeday&pf_rd_p=704bf9e3-d65f-48e3-9600-debb2f4f6f71&pf_rd_s=slot-6&ref=dlx_prime_gd_dcl_img_0_eec0cd23_dt_sl6_71) and on Nakd, and KIND snacks. Save up to 20% on soft drinks from brands including Lucozade, Rockstar and Ribena.\n\n**Home:** Save up to 30% on a selection of cutlery, cookware and bakeware including WMF, Zwilling and more. Save up to 30% on cleaning supplies, organisation products and sparkling water makers from Vileda, Joseph Joseph, Sodastream and more. Save up to 30% on smart lighting and bulbs from Philips and more.\n\n**Kitchen:** Save up to 30% on selected floorcare brands including Shark, Vax and Gtech as well as a broad range of kitchen appliances from [Ninja, Tefal, Philips, Cosori and more](https://www.amazon.co.uk/deal/3838e4c5?showVariations=true&pf_rd_r=5T7R2N6NA6701SF3078T&pf_rd_t=Events&pf_rd_i=primeday&pf_rd_p=704bf9e3-d65f-48e3-9600-debb2f4f6f71&pf_rd_s=slot-6&ref=dlx_prime_gd_dcl_img_10_3838e4c5_dt_sl6_71).\n\n![An illustrated image of a person holding several kitchen appliances in her arms.](https://assets.aboutamazon.com/dims4/default/fbb3bf4/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fde%2F28%2F3970ab4f4a3994e79fb3ed06d78f%2F9-inline-home.jpg)\n\n**Video Games:** Save up to 30% on video games, accessories from Sony, Microsoft, EA, Power A, Ubisoft and more.\n\n**Major Appliances:** Save up to 30% on large appliances from brands including Miele, Bosch, and Hisense. Save up to 30% on small kitchen appliances, including Panasonic and Toshiba.\n\n**Personal Care Appliances:** Save up to 55% on [Oral-B](https://www.amazon.co.uk/dp/B0B18V2JRT)and [Philips](https://www.amazon.co.uk/7AM2M-Electric-Toothbrush-Adults-Minutes/dp/B09PLGNJLN/ref=sxin_17_sbv_search_btf) electric toothbrushes. Save up to 50% on male grooming appliances from Philips, [Braun](https://www.amazon.co.uk/Braun-Electric-SmartCare-Rechargeable-70-B7850cc/dp/B0883MWMM7), Wahl and more. Save up to 30% on IPL and female hair removal appliances from Braun, Philips and Flawless. Save up to 40% on haircare appliances from ghd, Remington and more. Save up to 30% on water flossers from Waterpik and Panasonic.\n\n**Pets**: Save up to 30% on pet food and treats from Felix, Pedigree and Forthglade, on pet healthcare from Frontline and YuMOVE, on toys from Nylabone and ChuckIT and more of your pet favourite brands.\n\n![An illustrated image of a cat coming out of an Amazon delivery box with the smile logo and a blue background. ](https://assets.aboutamazon.com/dims4/default/4c57eec/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1f%2Fbd%2F51bd83d1430da46092a7dae3a23e%2Finline-pets.jpg)\n\n[**Sports:**](https://www.amazon.co.uk/primeday?ref_=nav_cs_td_pd_dt_cr&deals-widget=%257B%2522version%2522%253A1%252C%2522viewIndex%2522%253A0%252C%2522presetId%2522%253A%2522deals-collection-sports-and-outdoor%2522%252C%2522departments%2522%253A%255B%2522461182031%2522%252C%2522318949011%2522%255D%252C%2522sorting%2522%253A%2522FEATURED%2522%257D) Save up to 30% on an extensive variety of sporting goods including [Fitbit activity trackers](https://www.amazon.co.uk/Fitbit-Activity-6-months-Membership-Readiness/dp/B0B6WRTPNV/ref=sr_1_4), [Peloton light weights](https://www.amazon.co.uk/Peloton-Weights-Sweat-Proof-Nonslip-Designed/dp/B0B2KNYFP2?ref_=Oct_DLandingS_D_ed948064_1), cycling equipment and camping products. Save up to 30% on sports apparel from a broad range of brands including [Helly Hansen](https://www.amazon.co.uk/deal/65094f5e?moreDeals=9439e3f9%2Cc69ae518&previewMode=true&switchToNewDLP=true&searchAlias=fashion&pf_rd_r=VBBC1BWFGCXJKN16JGWY&pf_rd_t=Events&pf_rd_i=primeday&pf_rd_p=704bf9e3-d65f-48e3-9600-debb2f4f6f71&pf_rd_s=slot-6&ref=dlx_prime_gd_dcl_img_11_65094f5e_dt_sl6_71), Puma and [Speedo](https://www.amazon.co.uk/deal/75e5bbc8/ref=cg_ASA_1a1_w?restrictions=p_89:Speedo&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=slot-1&pf_rd_r=V2VQ0YEJ4AK7ZR2BPFT9&pf_rd_t=0&pf_rd_p=0261eea0-b633-4af9-905c-7f0a12c4613a&pf_rd_i=75e5bbc8).\n\n**Toys:** Save up to 30% off [Lego](https://www.amazon.co.uk/deal/cf3f5e38?showVariations=true&pf_rd_r=S9QZD0F21FYMQSYFV6EY&pf_rd_t=Events&pf_rd_i=primeday&pf_rd_p=704bf9e3-d65f-48e3-9600-debb2f4f6f71&pf_rd_s=slot-6&ref=dlx_prime_gd_dcl_img_1_cf3f5e38_dt_sl6_71), [Barbie](https://www.amazon.co.uk/Barbie-GDG76-Dreamplane-Accessories-Multicolour/dp/B07NC58H7P?ref_=Oct_DLandingS_D_869c3617_0), [Hasbro](https://www.amazon.co.uk/b/ref=cg_PD_2e1_w?node=86514694031&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=slot-1&pf_rd_r=4QA26Z6C3DFY7BFTMDZC&pf_rd_t=0&pf_rd_p=4404ca97-5122-450a-beba-77e25cc29724&pf_rd_i=218ccdf8) and more.\n\n**Amazon Fashion:** Saveup to 30% off on brands like [Levi’s](https://www.amazon.co.uk/deal/2b23feb9/ref=cg_UKSD23PJ_1a1_w?moreDeals=384729b5,d37d9fd9&previewMode=true&switchToNewDLP=true&searchAlias=fashion&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=slot-1&pf_rd_r=PJ1JW5J9QG824PY0WM1D&pf_rd_t=0&pf_rd_p=d87167e1-0688-45e7-9ebe-463860a0fce6&pf_rd_i=62b5ba94), Champion, [Clarks](https://www.amazon.co.uk/deal/36843de9?pf_rd_r=X1TPXGVBKF7THVK63KCM&pf_rd_t=PageFrameworkApplication&pf_rd_i=22914167031&pf_rd_p=bde63de7-20f5-4918-a8ec-0a4bd03a0d99&pf_rd_s=merchandised-search-19&ref=dlx_22914_gd_dcl_img_7_36843de9_dt_mese19_99), [Crocs](https://www.amazon.co.uk/deal/d7493366?pf_rd_r=X1TPXGVBKF7THVK63KCM&pf_rd_t=PageFrameworkApplication&pf_rd_i=22914167031&pf_rd_p=bde63de7-20f5-4918-a8ec-0a4bd03a0d99&pf_rd_s=merchandised-search-19&ref=dlx_22914_gd_dcl_img_1_d7493366_dt_mese19_99), Samsonite, Swarovski, Fossil and more.\n\n![An illustrate image of a rack of clothing coming out of an Amazon box](https://assets.aboutamazon.com/dims4/default/127e8b4/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F70%2F88%2Fb824398a4ca9a9b20eb34151bedf%2F7-inline-fashion.jpg)\n\n**Amazon Brands**: Save up to 40% on selected products from Amazon brands, including home, electronic, and sports essentials from Amazon Basics, Umi, and Eono; furniture products for every room from Alkove, Rivet, and Movian; every day essentials such as coffee and nuts; and beauty products from byAmazon, Amazon Basic Care.\n\nShop more top deals this Prime Day.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}