{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000199-4d15-d504-a599-7dddad760000","url":"https://www.aboutamazon.co.uk/news/retail/amazon-prime-big-deal-days-2025-date","headline":"Amazon Prime Big Deal Days 2025: Deal event returns to the UK from 7 to 8 October","description":"Amazon Prime members in the UK can shop exclusive deals on top brands and a wide selection of products on 7-8 October.","datePublished":"2025-09-16T04:29:14.077Z","dateModified":"2025-10-08T08:59:59.822Z","author":[{"@type":"Person","name":"Amazon staff"}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/71adf9a/2147483647/strip/true/crop/1688x1125+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdc%2F8e%2Fa097c3b84af4a52d5366f755627f%2Fpbdd25-amazon-news-hero-2000x1125-02-still.jpg","width":"300","height":"200"},"articleBody":"![Amazon Prime Big Deal Days promotion with dates October 7-8](https://assets.aboutamazon.com/dims4/default/71adf9a/2147483647/strip/true/crop/1688x1125+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdc%2F8e%2Fa097c3b84af4a52d5366f755627f%2Fpbdd25-amazon-news-hero-2000x1125-02-still.jpg)\n\n# Amazon Prime Big Deal Days 2025: Deal event returns to the UK from 7 to 8 October\n\n*Prime members in the UK can shop hundreds of thousands of deals during the two-day exclusive event.*\n\nThe final day of [Prime Big Deal Days](https://www.aboutamazon.co.uk/news/amazon-prime/everything-you-need-to-know-about-prime-big-deal-days) is here. The deals event launched on 7 October in the UK and will end on 8 October, offering Prime members exclusive access to hundreds of thousands of deals across a wide selection of products in the lead up to Christmas.\n\n![An image of a bucket of popcorn sitting atop stacked Amazon boxes. In front of the boxes is a tablet and there is a goldfish in a bowl next to all of it.](https://assets.aboutamazon.com/dims4/default/0ec8883/2147483647/strip/true/crop/1434x956+133+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F40%2Fb8%2F29e2a2e34fcfb30344a7b0c66574%2Famazon-prime-day-info.jpg)\n\n- [Amazon Prime Big Deal Days 2025: Everything UK shoppers need to know](https://www.aboutamazon.co.uk/news/amazon-prime/everything-you-need-to-know-about-prime-big-deal-days)\n\nShoppers can take advantage of savings of up to 40% across all categories including home, kitchen, electronics, toys, fashion, and beauty & self-care. There are great deals from popular brands like Crocs, De'Longhi, Levi’s, Ninja, and OURA.\n\n[Check out some of the best deals](https://www.aboutamazon.co.uk/news/retail/prime-big-deal-days-2025-best-deals) you can shop right now.\n\n## When does Prime Big Deal Days 2025 end in the UK?\n\nThe two-day shopping event started at 00:01 on 7 October and ends at 23:59 on 8 October.\n\n## What’s new for Prime Big Deal Days 2025 in the UK?\n\n![Amazon Prime Big Deal Days promotional banner with shipping box](https://assets.aboutamazon.com/dims4/default/5f9a1ee/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc6%2F0f%2Fde1b5b1944259a32d1824032715b%2Fpbdd25-amazon-news-hero-2000x1125-01-still.jpg)\n\nNew for this year’s [Prime Big Deal Days](https://www.amazon.co.uk/primebigdealdays), customers can shop limited-time **‘New Deal Drop'** deals during the event, curated exclusively for Prime members. \n\nShoppers can make a head start on their festive shopping lists and explore themed deal collections such as **Cosy Season**, with deals across apparel, home, and kitchen, or **Gifting**, highlighting savings on categories including beauty, toys, and electronics.\n\n## In the UK, are Prime Big Deal Days offers only available to Prime members?\n\n![Multiple Amazon Prime shipping boxes arranged neatly on blue background](https://assets.aboutamazon.com/dims4/default/40f6456/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F44%2F1e%2Fd5ddd8334eccb414c2e72df03fe9%2Fabout-amazon-hero-2025primeday-hero-2000x1125-16.jpg)\n\nYes, you have to be a Prime member to shop Prime Big Deal Days 2025. Customers who haven’t yet joined Prime can [sign up now](https://www.aboutamazon.co.uk/news/retail/prime-membership-signup) or begin a [free trial](https://www.aboutamazon.co.uk/news/amazon-prime/free-prime-membership-trial) to unlock access to exclusive savings and benefit from fast, free delivery on millions of products. In the UK, anyone can join Prime for [£8.99 per month or £95.00 per year](https://www.aboutamazon.co.uk/news/retail/how-much-is-amazon-prime-membership-cost-benefits).\n\n![An illustration of people using their Prime membership](https://assets.aboutamazon.com/dims4/default/6637bbf/2147483647/strip/true/crop/1688x1125+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc3%2Ff6%2F2732bcd24952af3b3e313a252046%2Fhow-to-sign-up-for-prime-membership-hero-v3.jpg)\n\n- [How to sign up for a Prime membership](https://www.aboutamazon.co.uk/news/retail/prime-membership-signup)\n\n[Young adults](https://www.aboutamazon.co.uk/news/amazon-prime/amazon-prime-discount-18-24) aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories, and more.\n\nDiscover[all the benefits](https://www.aboutamazon.co.uk/news/retail/prime-benefits) available with your Prime membership.\n\n## Celebrating Prime Big Deal Days\n\n![A man holding an Amazon cardboard box while surrounded by a brass band](https://assets.aboutamazon.com/dims4/default/b1fec42/2147483647/strip/true/crop/1600x902+0+0/resize/767x432!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F39%2Fd1%2Feba0abc84981a0913cc27b9d328d%2Fpbdd-joel-dommet-1600x900-inline.png)\n\nTo mark the shopping event, TV star Joel Dommett joined some of the UK’s biggest content creators to make shoppers feel like a big deal through a series of special deliveries and surprise celebrations across the country.\n\nThe activity kicked-off in London where Joel was joined by the Voodoo Brass Band, who found fame online for playing spontaneous performances for unsuspecting members of the public. While the band surprised passers-by with pop-up performances, Joel presented shoppers with big deal deliveries, including exciting giveaways from Prime Dig Deal Days.\n\n## How can UK shoppers make the most of Prime Big Deal Days 2025?\n\n![Rufus shopping assistant recommendations](https://assets.aboutamazon.com/dims4/default/6fadfea/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5f%2F78%2F58953f694a14b426ce7cec783ad1%2F24q3-rufus-pr-uk-blogpost-recommendations-kidsgames-static-v2.png)\n\nAfter signing up for a Prime membership, there are several ways UK shoppers can make the most out of Prime Big Deal Days 2025 including:\n\n- Use Amazon's [AI shopping](https://www.aboutamazon.co.uk/news/retail/amazon-ai-shopping-tools) assistant, [**Rufus**](https://www.aboutamazon.co.uk/news/retail/amazon-rufus-launch-uk-generative-ai-shopping-assistant), to get product details, expert advice, and personalised suggestions. Whether exploring a new hobby, comparing products, or checking on an order, Rufus AI offers quick, helpful guidance.\n- Discover the right deal with **personalised deal recommendations** including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you”, and “deals related to items in your cart”.\n- Use **Buy Again** to stock up on and revisit frequent purchases, such as everyday essentials.\n- Add must-have items to your [**‘Wish List’**](https://www.aboutamazon.co.uk/news/retail/how-to-create-and-share-amazon-wish-lists) ahead of time—if they’re on sale during Prime Big Deal Days you’ll receive alerts.\n- Find products quickly with our visual search tool [**Amazon Lens**](https://www.aboutamazon.co.uk/news/retail/how-to-use-amazon-lens)**.** Use your camera or existing photos on your device to find the exact product or similar items available on Amazon.\n\n![Smartphone screen showing smoothie-making advice from Rufus AI](https://assets.aboutamazon.com/dims4/default/9c6a341/2147483647/strip/true/crop/1445x963+133+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd3%2F5e%2F4cd35b044cfb90590ac19db2e93d%2Fde-prime-23.png)\n\n- [How to use Amazon’s AI tools to find the best deals and products for you](https://www.aboutamazon.co.uk/news/retail/amazon-ai-shopping-tools)\n\nFind out more about the[latest news at Amazon.](https://www.aboutamazon.co.uk/news)","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}