{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000196-c933-deca-afdf-f9b7f9130000","url":"https://www.aboutamazon.co.uk/news/retail/amazon-everyday-essentials-week","headline":"Amazon’s brand-new deals event, Everyday Essentials Week, is now live","description":"Amazon's inaugural Everyday Essentials Week is running from 21-27 May, offering up to 40% off on thousands of household must-haves, including products from top brands like Andrex, Nestlé, and Flash.","datePublished":"2025-05-14T06:30:24.865Z","dateModified":"2025-05-21T06:00:27.625Z","author":[{"@type":"Person","name":"Amazon staff"}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/45593a5/2147483647/strip/true/crop/1620x1080+300+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdc%2F44%2Fe389bd4c49fea37a408218fa0d81%2Feew-banner-uk.jpg","width":"300","height":"200"},"articleBody":"![Amazon boxes surrounded by various household products on a green background](https://assets.aboutamazon.com/dims4/default/45593a5/2147483647/strip/true/crop/1620x1080+300+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdc%2F44%2Fe389bd4c49fea37a408218fa0d81%2Feew-banner-uk.jpg)\n\n# Amazon’s brand-new deals event, Everyday Essentials Week, is now live\n\n*Amazon's inaugural Everyday Essentials Week is running from 21-27 May, offering up to 40% off on thousands of household must-haves, including products from top brands like Andrex, Nestlé, and Flash.*\n\nEveryday Essentials Week, a brand-new deals event from Amazon, is now live, offering up to 40% off across some of the most popular categories, including beauty, grocery, health & personal care, and pets.\n\nFrom 21-27 May, Amazon customers can discover savings across a variety of everyday essentials including baby wipes, shampoo, toilet roll, coffee pods, pet food, and much more—from brands including Andrex, Fairy, Tommee Tippee, and WaterWipes.\n\nEveryday Essentials Week also includes Must-See deals, offering great discounts on household names like Flash, KIND, Lily’s Kitchen, and Gillette Venus.\n\n![Worker arranging Amazon smile logo made of products on orange background](https://assets.aboutamazon.com/dims4/default/b99c50f/2147483647/strip/true/crop/2300x1428+0+0/resize/767x476!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe2%2F8f%2Fa58507244f4a968046b6ac0a3222%2Famazon-099-edit-cp.jpg)\n\n“Now more than ever we know our customers are looking to save, and this is another way we’re helping them to do so,” said John Boumphrey, UK Country Manager of Amazon. “This is our first ever Everyday Essentials Week, and customers will be able to shop thousands of deals across our most popular household items.”\n\n![An image of a bucket of popcorn sitting atop stacked Amazon boxes. In front of the boxes is a tablet and there is a goldfish in a bowl next to all of it.](https://assets.aboutamazon.com/dims4/default/0ec8883/2147483647/strip/true/crop/1434x956+133+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F40%2Fb8%2F29e2a2e34fcfb30344a7b0c66574%2Famazon-prime-day-info.jpg)\n\n- [10 Prime benefits you need to know about](https://www.aboutamazon.co.uk/news/retail/prime-benefits)\n\n## **What are some of the best deals during Everyday Essentials Week?**\n\nCustomers shopping the Everyday Essentials Week event will find thousands of deals across popular household items, including:\n\n- Up to 40% off Beauty, including brands like NIVEA, KIKO, and Neutrogena\n- Up to 35% off Cleaning and Household, including brands like Andrex, Fairy, and Flash\n- Up to 40% off Health and Personal Care products, including brands like Phillips, WaterWipes, and Wilkinson Sword\n- Up to 30% off Grocery products on [Amazon.co.uk](https://www.amazon.co.uk/ref=nav_logo) and [Amazon Fresh](https://www.amazon.co.uk/alm/storefront?almBrandId=QW1hem9uIEZyZXNo&ref=pd_sl_1bvojvzhe3_e&tag=googhydr-21&hvadid=700481861991&hvpos=&hvexid=&hvnetw=g&hvrand=153479350634983936&hvpone=&hvptwo=&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9045886&hvtargid=kwd-11325221787&mrntrk=mkw_s_dc_pcrid_700481861991_pgrid_124209733083_pgeo_9045886_x__adext__ptid_kwd-11325221787&gad_source=1&gad_campaignid=13828376127&gbraid=0AAAAAC5SQX4xlV9mOJ-ubJwoYsriIUzE8&gclid=Cj0KCQjw0LDBBhCnARIsAMpYlAqct-niTvF1qp6-t1R2bEND9O1L5XtGBsWvJ9mNsYpWrs2ySX8MR-UaApPNEALw_wcB), including brands like Cadbury, illy, Nestlé, and PG Tips\n- Up to 35% off Pet products, including brands like Dreamies, Lily’s Kitchen, Sheba, Whiskas\n- Up to 15% off everyday essentials from Amazon Basics, Amazon Essentials, and by Amazon\n\n![A graphic showing an Amazon Wish List](https://assets.aboutamazon.com/dims4/default/4565b8b/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F9e%2F66%2F43cb37ed4708aeeade096c9bc68d%2Famazon-uk-wishlist-hero.png)\n\n- [How to create and share Amazon Wish Lists](https://www.aboutamazon.co.uk/news/retail/how-to-create-and-share-amazon-wish-lists)\n\n## **How to find deals during Everyday Essentials Week**\n\nTo find the best deals during Everyday Essentials Week, shoppers can subscribe to receive deal alert notifications for recently searched items onsite and in the app, or [add items to a WishList](https://www.aboutamazon.co.uk/news/retail/how-to-create-and-share-amazon-wish-lists) for notifications if top picks are included in an Everyday Essentials Week deal.\n\nBe sure to visit [www.amazon.co.uk/everydayessentials](http://www.amazon.co.uk/everydayessentials) to explore deals and shop Everyday Essentials Week.\n\n## **Do I have to be a Prime member to take part in Everyday Essentials Week?**\n\nWhile all Amazon customers can shop for deals during Everyday Essentials Week, Prime members can enjoy fast and free delivery on eligible products, on top of all [the usual Prime membership benefits](https://www.aboutamazon.co.uk/news/retail/prime-benefits).\n\nPrime members receive fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK. They can also select free delivery to Amazon [Lockers](https://www.aboutamazon.co.uk/news/operations/how-to-use-amazon-locker) or [Counters](https://www.aboutamazon.co.uk/news/retail/how-to-use-amazon-counter), or choose a delivery day preference with Amazon Day.\n\nFind out more about the [latest news at Amazon](https://www.aboutamazon.co.uk/news).","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}