{"@context":"https://schema.org","@type":"NewsArticle","contentId":"0000018b-d390-d88e-abbb-ff9e801b0001","url":"https://www.aboutamazon.co.uk/news/retail/amazon-black-friday-4-shopping-tips","headline":"4 shopping tips to get the best UK deals during Black Friday on Amazon","description":"Prepare yourself to get the best deals on your Amazon purchases this Black Friday in the UK.","datePublished":"2024-11-27T12:15:35.007Z","dateModified":"2025-12-02T00:01:00Z","author":[{"@type":"Person","name":"Amazon staff"}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/713fe87/2147483647/strip/true/crop/2250x1500+417+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F29%2F58%2Fe0aa38304d0e970b56998c2d20eb%2Faa-nov2024-bfcm-v2-2667x1500.jpg","width":"300","height":"200"},"articleBody":"![Black Friday 2024](https://assets.aboutamazon.com/dims4/default/713fe87/2147483647/strip/true/crop/2250x1500+417+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F29%2F58%2Fe0aa38304d0e970b56998c2d20eb%2Faa-nov2024-bfcm-v2-2667x1500.jpg)\n\n# 4 shopping tips to get the best UK deals during Black Friday on Amazon\n\n*Here's our guide to saving big and landing great offers on your Amazon purchases during Black Friday.*\n\nEvery year, [Black Friday](https://www.aboutamazon.co.uk/news/tag/black-friday) offers shoppers great deals and the perfect opportunity to check items off their festive [shopping lists](https://www.aboutamazon.co.uk/news/retail/how-to-create-and-share-amazon-wish-lists).\n\n![Amazon Black Friday Week promotion with festive gift boxes and neon signs](https://assets.aboutamazon.com/dims4/default/046519e/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F76%2F67%2F38b5c5674a3380d24f1eea52ff13%2Fblackfriday-prasset-still-2000x1125px-8-alt-verison.jpg)\n\n- [Amazon's Black Friday Week is live: Here’s everything you need to know about Black Friday and Cyber Monday 2025](https://www.aboutamazon.co.uk/news/retail/black-friday-everything-you-need-to-know)\n\nAs you begin to think about what to buy during [Black Friday](https://www.aboutamazon.co.uk/news/retail/black-friday-everything-you-need-to-know), you may be wondering how you can make sure you get the best savings. Read on for our top tips for shopping and saving big.\n\n## **1. Ask Alexa**\n\nThis Black Friday, consider Alexa your personal shopping assistant. Set up personalised deal notifications so Alexa can let you know when eligible items in your [Wish List](https://www.aboutamazon.co.uk/news/retail/amazon-wishlist-christmas), basket, or 'save for later' list go on offer. You can also check your latest customised deal recommendations by asking “Alexa, what are my deals?”\n\nOnce you’ve found a deal you want to buy, you can ask Alexa to purchase it for you by saying “Alexa, buy it for me.”\n\n## **2. Save big by shopping with small businesses**\n\nMore than half of all physical product sales on the Amazon store in the UK are from independent selling partners, most of whom are small and medium-sized businesses. \n\n![Smartphone screen showing smoothie-making advice from Rufus AI](https://assets.aboutamazon.com/dims4/default/9c6a341/2147483647/strip/true/crop/1445x963+133+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd3%2F5e%2F4cd35b044cfb90590ac19db2e93d%2Fde-prime-23.png)\n\n- [How to use Amazon’s AI tools to find the best deals and products for you](https://www.aboutamazon.co.uk/news/retail/amazon-ai-shopping-tools)\n\nDuring Black Friday why not shop great deals on a wide selection of products from small businesses across the UK.\n\n## **3. Search with Amazon Lens**\n\n[Amazon Lens](https://www.aboutamazon.co.uk/news/retail/how-to-use-amazon-lens) helps make searching for items from your Black Friday shopping list even easier, allowing you to upload an image, take a photo, or scan a barcode to find what you’re looking for.\n\nThe visual search tool makes it simple to track down an item you’ve spotted in the wild or recreate an outfit you’ve seen on social media. Just tap the 'Lens' icon in the search bar, take or upload a photo, and discover the latest Black Friday deals on exact or similar products.\n\nFind out how Amazon's other [AI tools](https://www.aboutamazon.co.uk/news/retail/amazon-ai-shopping-tools) can help you find the best deals during Black Friday and beyond. \n\n## **4. Sign up to Prime to make the most of Black Friday**\n\nAnybody can shop deals during Black Friday but [Prime](https://www.aboutamazon.co.uk/news/retail/prime-benefits) helps customers get the most out of Amazon—which means it comes with [a number of great benefits](https://www.aboutamazon.co.uk/news/retail/prime-benefits) including fast, free delivery.\n\nA Prime membership is £8.99 per month, or £95 per year if you pay annually. [Young adults](https://www.aboutamazon.co.uk/news/amazon-prime/amazon-prime-discount-18-22) aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories, and more.\n\nFind out how to sign up to Prime [here](https://www.aboutamazon.co.uk/news/retail/prime-membership-signup).\n\n---\n\nFind out more about the[latest news at Amazon.](https://www.aboutamazon.co.uk/news)","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}