{"@context":"https://schema.org","@type":"NewsArticle","contentId":"0000017d-7728-d8f0-ad7f-776ff7ab0002","url":"https://www.aboutamazon.co.uk/news/community/donate-a-toy-with-amazon-and-charity-in-kind-direct","headline":"Donate a Toy with Amazon and charity In Kind Direct","description":"From today, customers will be able to access and order from a list of toys which amazon will deliver to the charity ahead of Christmas.","datePublished":"2021-12-02T00:00:03.661Z","dateModified":"2021-12-02T00:00:03.661Z","author":[{"@type":"Person","name":"Amazon staff"}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/8d304f9/2147483647/strip/true/crop/6000x4000+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd5%2F0c%2F75cce22747649706762a8cf67175%2Fdsc02267.jpg","width":"300","height":"200"},"articleBody":"![In Kind Direct children playing chess](https://assets.aboutamazon.com/dims4/default/8d304f9/2147483647/strip/true/crop/6000x4000+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd5%2F0c%2F75cce22747649706762a8cf67175%2Fdsc02267.jpg)\n\n# Donate a Toy with Amazon and charity In Kind Direct\n\n*From today, customers will be able to access and order from a list of toys which Amazon will deliver to the charity in the run up to Christmas and beyond*\n\nAmazon in collaboration with [In Kind Direct](https://www.inkinddirect.org/) will be delivering games and toys to children in vulnerable situations across the UK this Christmas. Families can help and participate too, as Amazon and [In Kind Direct](https://www.inkinddirect.org/) invite people to [donate toys](https://www.amazon.co.uk/b?node=27278940031).In Kind Direct will distribute the toys to families across the UK, last year more than 6,700 toys were donated in Europe. In the UK, and across Europe, the initiative is set to deliver smiles to thousands of vulnerable families in the run up to Christmas and beyond. Alongside managing the delivery of toys to In Kind Direct, Amazon will also donate all profits from the sale of the toys to the charity.\n\nIn Kind Direct work with charities, community groups, foodbanks and schools who support a wide range of social issues, from hygiene poverty and domestic abuse to unemployment, homelessness and mental health support needs.\n\n“Across the UK, many families are struggling this year with financial challenges and simply can’t afford toys and games to gift to their children, and the resources of charitable organisations are more thinly stretched than ever,” said Rosanne Gray, CEO In Kind Direct. “With the support of companies like Amazon we are now helping over 220,000 people every week feel valued and cared for, and over 3,000 charities, schools and community groups run their vital clubs and services that enable communities to thrive.”\n\nTo get involved, customers can visit [the](https://www.amazon.co.uk/b?node=27278940031)[donate a toy page](https://www.amazon.co.uk/b?node=27278940031) on Amazon, and choose a toy from the wish list. Once added to the cart, customers only have to select the option ‘Wish List Address’ as the delivery point.\n\n### Donate with a Smile\n\nCustomers can further support [In Kind Direct](https://smile.amazon.co.uk/ch/1052679-0), or their favourite charitable organisation by shopping at [smile.amazon.co.uk](https://www.amazon.co.uk/gp/f.html?C=1AZMKUQVY3G1T&K=2J81LFE8OB8UT&M=urn:rtn:msg:202111191026247018d545a88043fd88424bbb52b0p0eu&R=1OKO2LUMPSU6Z&T=TC&U=http%3A%2F%2Fsmile.amazon.co.uk%2Fref%3Dref%3Dorg_em_em2_csmi&H=UEE2TKNSFL3HRLMWVCLPYMBJFOWA) or with AmazonSmile on the Amazon Shopping app. They will find the same low prices, vast selection, and convenient shopping experience as [amazon.co.uk](http://amazon.co.uk/), with the added bonus that Amazon will donate a portion of the purchase price of eligible products to a charity of their choice, at no cost to the customer or charity. Visit: smile.amazon.co.uk/donateatoy.\n\nSince being founded in 1996 by HRH The Prince of Wales, In Kind Direct have distributed over: £292m worth of essential products, diverted more than 32,000 tonnes of usable products from going to waste and supported over 11,500 charitable organisations. The products they distribute reach almost 250,000 people every week.\n\n**[Donate a Toy with Amazon UK and In Kind Direct today.](https://www.amazon.co.uk/b?node=27278940031)**","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}