{"@context":"https://schema.org","@type":"WebPage","contentId":"00000197-cbce-d67a-add7-dbfee6790000","url":"https://www.aboutamazon.co.uk/news/amazon-prime/prime-day-2025","name":"Prime Day 2025","description":"Amazon Prime Day takes place 8-11 July in the UK. Here's the latest news, deals, and tips.","primaryImageOfPage":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/52d3321/2147483647/strip/true/crop/2000x1000+0+0/resize/1200x600!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F03%2Fe6%2Fe46e92fd48c0b7eea78810ce470a%2Fpd-date-annouce-2000x1125-kickoff-release.png","width":"1200","height":"0"},"text":"![A coffee maker, headphones, and Amazon Prime box on a blue background with a neon star](https://assets.aboutamazon.com/dims4/default/7b16bd8/2147483647/strip/true/crop/2500x1667+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8b%2F07%2F57d176f34f8d97b6dc4561c81a19%2Fus2024db203-pd25-pho-jennagang-boxproductstack-6-mobile-main-jw-v2-primeblue-2.png)\n\n- [Prime Day 2025: Everything you need to know](https://www.aboutamazon.co.uk/news/retail/amazon-prime-day-everything-you-need-to-know)\n\n### Amazon Prime Day News\n\n![Neon lightning bolt on red circular platform against red background](https://assets.aboutamazon.com/dims4/default/e4616e0/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F65%2F38%2F91b1d53043d190d3b8eaf752eed6%2Fretail-lightning-deals-hero-1-2000x1125.jpg)\n\n- [What are Amazon Lightning Deals?](https://www.aboutamazon.co.uk/news/retail/amazon-lightning-deals)\n\n![Amazon Prime Day History - a collage of Amazon delivery boxes and Amazon devices](https://assets.aboutamazon.com/dims4/default/11f2a69/2147483647/strip/true/crop/1688x1125+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F43%2Faa%2Ff106b9d34e82ac5e7333c478f577%2Famazon-prime-day-history-hero-1.png)\n\n- [The history of Prime Day: A look back at Amazon's annual deal event](https://www.aboutamazon.co.uk/news/amazon-prime/the-history-of-prime-day-uk)\n\n![Assortment of Amazon products including Echo, tablet, and headphones](https://assets.aboutamazon.com/dims4/default/6e8f1c6/2147483647/strip/true/crop/2432x1621+224+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F51%2F58%2Fbb4eba1b406db0da06c9d92ba27b%2Fecho-9.png)\n\n- [Amazon Prime Day 2025 Echo device deals: Here's how much you can save](https://www.aboutamazon.co.uk/news/devices/prime-day-2025-echo-deals)\n\n![Amazon Prime Day promotion with colorful product display](https://assets.aboutamazon.com/dims4/default/03f568f/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F4c%2F88%2F444a74ff4e269797e1d0978ce744%2Faa-pd25-day-of-deals-standard-hero-v2-2000x1125.jpg)\n\n- [Prime Day 2025: 17 of the best deals you can shop on Amazon today](https://www.aboutamazon.co.uk/news/retail/prime-day-2025-best-deals)\n\n![Kindle e-reader displaying Chapter 1 text on vibrant blue background](https://assets.aboutamazon.com/dims4/default/f3927ae/2147483647/strip/true/crop/2433x1622+224+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa1%2F09%2Fe521ab384405a8ea946f6b3bd337%2Fkindle-25.png)\n\n- [Amazon Prime Day 2025 Kindle deals: Here's how much you can save](https://www.aboutamazon.co.uk/news/devices/prime-day-2025-kindle-deals)\n\n![Amazon Fire TV Stick 4K Max with packaging and remote controls](https://assets.aboutamazon.com/dims4/default/fb9515b/2147483647/strip/true/crop/2433x1622+224+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fcb%2Ff6%2F8e48eaeb4d939b671c9e7906dc74%2Ffire-stick-5.png)\n\n- [Amazon Prime Day 2025 Fire TV Stick deals: Here’s how much you can save](https://www.aboutamazon.co.uk/news/devices/prime-day-2025-fire-tv-stick-deals)\n\n![Amazon Prime Day date announcement on an Amazon delivery box](https://assets.aboutamazon.com/dims4/default/8b7f447/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa0%2Fbe%2F9cc7a3fe48aa82ad6492f46ba4cb%2Fpd-date-annouce-2000x1125-social-post-01-uk.png)\n\n- [Amazon Prime Day 2025: Deal event returns to the UK from 8 July to 11 July](https://www.aboutamazon.co.uk/news/retail/amazon-prime-day-2025-date)\n","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}