Amazon's evolution from online bookstore to device manufacturer, publishing service, global marketplace, fulfilment network and cloud computing provider is driven by our passion for pioneering and inventing on customers' behalf. The world's best inventors come to Amazon to build new technologies and services that improve the lives of customers: consumers, sellers, content creators, and developers around the world.


It's still very much "Day 1" at Amazon—we're a large and growing company, but we're inventing new things every day and we value and encourage innovation at all levels of the company. While we have over 55,000 employees in our UK permanent workforce, most of our teams are very small and each one operates much like a start-up, which means all team members are given opportunities to take on big challenges and make a difference for our customers.

We wake up in the morning thinking about how we can improve our customers' experiences, and you see that in the innovations we've pioneered—from Kindle to Amazon Web Services (AWS) to Fulfilment by Amazon (FBA) and to Alexa.